Two Ways To Ask “What Do You Want?”

Unless you ask your business partner, employee, spouse , your friend (or yourself) this essential question, you will have absolutely no idea how to help.

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Yesterday, I listened to a pitch for money by a fin-tech (e.g. think Paypal, Venmo, Coinbase) founder. His pitch was essentially: Our ap allows anyone to pay for anything using any type of currency, card, bitcoin or even barter.

He expertly laid out the competition and identified all of the problems that his solution over came.

He talked about how he would market his ap using social media and pot shops even and then it happened.

One of the panelists asked him “Why are you doing this and What do you want?”

He was stunned. “What do I want??” he asked.

“Yup,” the prospective investor asked. “Aren’t you doing this start up because you want something?,” the investor continued.

The founder stood their silent. Of all of the questions, of all the preparation that he had done, he had not asked him self or even had ready a made up question to the simplest of questions: “What do you want?”

First: Why we do things must resonate deeply with us

If the “why” does not resonate deeply — and can be tied to an almost Maslovian level basic need that it fulfills in us — then the moment things get tough, a tact is required of our sail boat from the straight line that does not exist in business then most goals change.

With all that is written about people’s accomplishments, I am often struck by why questions that are answered only with “To make money.” The obvious next question is: “And what will you do with that money?” and then, “And what will you do after you bought this and that, then what?”

If you take the time to ask yourself these two simple questions, you will save yourself a ton of time often wasted by changed courses and you will be ready for just about any interview.

Question One: Can you see yourself after you’ve accomplished the goal you have identified? How specific can you get with how you look? Dressed, facial expression? People around you? Where you are? Get as detailed as possible.

Question two: How do you feel now that you’ve accomplished that goal? Where do you feel it and what does it feel like? Be as specific as possible?

So, next time someone asks you “What You Want?” After you’ve presented a cool fin tech ap, maybe you’ll be able to say what I’d like you to know about me.

When I was a kid, my grandparents had a grocery store that had a candy counter. Many of their customers were poor and the parents rarely had money left over to buy their kids candy after paying for groceries. My grand mother would throw in some candy — specifically after watching to see what the kids liked — as a surprise. I want to be able to help people around me to discover in them their special talents to that they in turn can use that skill to help others. In a way, I think of myself as a catalyst. And what I want? Well, I want others in turn to help me get even better as a catalyst by testing out what I offer. Because if I can refine my catalyst machine — whether I do this as part of the or as a business lawyer, then I can light more fires of discovery and help more people.

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Gregory is a business lawyer, author and mindset coach focused on helping high achievers to prevent anxiety and panic from messing with their happiness —