Web design can build trust, if done correctly
What goes through your mind when you think of the term web design? Should you purely imagine the visual representation that a web page has, you couldn’t be further away from the truth. In fact, web design comprises of a multiple of factors which influence the end product –including branding, SEO, generated traffic, and many more aspects. In other words, the design of your website will determine the interest it will create, and that will ultimately impact your revenues.
Studies have shown that businesses have as little as 6 seconds to create a positive impression on viewers, and that density, layout style, grammar, language style, and colors used all play a role in this decision. That’s why in this blog post we will explore the aspects which will make your web page built trust, and how you can this correctly.
1. Let’s talk about Design
You need to think of your weblink as your first point of contact for clients and customers. Of course, this means that you will need and want to make positive and long-lasting first impressions about your business.
To build trust, you will need a clear-cut design which allows users to quickly see that your business and services are legitimate and not just a shady basement operation.
Although there are a plethora of factors which establish credibility, the design is essential –that’s why it’s called web design, after all. If you don’t have the professional and straightforward look people are searching for, they might seek the same product but just somewhere else. In other words, think of web design as a customer retention investment. User experience is a factor which should not be underestimated, thus make sure to create a design which is simple to navigate and easy to access, even for first-time users.
2. Social Media
The reality is that we can’t get enough of social media, and this can serve as an advantage for a multitude of companies worldwide. In fact, social media is one of the best trust-building tools the market currently has to offer, with prospective customers and clients being able to back up your company’s reputation within minutes. In addition to that, you can talk directly to people, creating an incredible and tangible connection –even if you’re hundreds of miles away.
Let’s not forget that you can resolve complaints, answer questions, address concerns, plus people can interlink articles, pictures and other things they like. In other words, once you build your social media trust, people will make your job easier, as they will be sharing and promoting your content!
Other reasons to build trust using social media are:
ü Build a company image
ü Be able to advertise different upcoming events
ü Share articles
ü Connect with current and future clients
ü Low-risk investment opportunity
We’re sure you’re not surprised about this point. Nowadays SEO has become huge, and it may even be considered a trend to have your engine rank appear as higher than your competitors. Of course, there is a reason behind the madness, as people view those websites as superior –having more authority in comparison to those ranking lower. Keywords obviously play a valuable role in this process, but so does content and design.
Maybe now you can start to acknowledge how all these factors come together to form your site’s trustworthiness.
4. The importance of Content
Although the design is key, a web page which lacks meaning and an end goal won’t get you very far either, nor will it create the trust and credibility you are looking to achieve.
In fact, 80% of people agree that content is paramount in getting past those initial six seconds of “I like the way it looks.” From that visual point to creating long-term relationships with your customer, you will need enticing and catchy content.
Additionally, it appears that users are enthused about the wording style a person has on their website, including a frequently asked questions section. It’s no surprise that people seem to relate to information which is easy to read and skim, as our increasingly modern lives don’t allow for much spare time –yes, it’s true, we do have a low attention span. Moreover, users love content that is fresh and relates to the general information and the message that the website is trying to get across. On this topic, trying to generate content that shocks but deliver false data is a big no-no, as you will lose interest and trustworthiness.
5. Business Information
As previously mentioned, your web design is a direct link to your business –easily comparable to a business card that you hand out to clients and customers. That’s the reason why you should have an “about us” page in which you can provide contact information, opening hours, phone numbers and emails, and even a business address.
All this information serves an important purpose –making people visualize your business, an actual office space with real employees. Needless to say, this is vital in building trust with customers, as they have the option of speaking to a human being should they have any concerns, queries or problems with the product or service you offer.
There are other benefits as well, including:
- The business is likely to grow as it gains more popularity
- Searching and employing great quality employees adds credibility
- Shows that you will be around long-term
- Demonstrate that you have a company ethos and goal
- Allows employees to feel part of a team and more significant purpose
Studies have shown that web design is a critical determinant of how customers and potential clients view and respond to your business. This means that in the limited time you have available –six seconds- you need to be able to offer precise and accurate information that will attract users and allow them to form an opinion about whether they find the site trustworthy or not. Therefore, if the question is “can web design build trust?” the answer is “yes, if done properly”.