What It Takes To Build An Enduring Brand That Connects With Customers And Stands The Test Of Time

Yitzi Weiner
Apr 18, 2018 · 6 min read

Branding Insights from Casper, Allbirds and Red Antler

By Katie Belding, Norwest Venture Partners

Many founders struggle with prioritizing building their brand with dozens of other concerns on their plate. You’ve built a strong product —…