What Mindfulness Does for Sales
This mental practice could help you make the next big sale
All folks who sell for a living want to make the next big deal. The overwhelming pride you feel when you’ve helped push the quota past expectations is worth every ounce of work you put in. It feels really good when your boss is pumped enough to reach into the pocket and splurge on your success during happy hour too.
If there was a step-by-step guide on how to achieve consistent sales results, we’d all be eager to pay up.
Hard work and grit. Yeah, it makes sense that we need both of those, however, it’s not easy to teach those characteristics. On all accounts, it requires you to find it from within. If you’re not breaking yourself like Rocky Balboa, the next best way to find yourself is through Mindfulness.
Mindfulness is the mental state we reach when we focus our awareness on the present moment. During this state, we are acknowledging and accepting of our feelings, thoughts, and sensations. Mindfulness has tons of benefits, below are three that will help you sell the next biggest deal on your team.
Have you ever forgotten the fine details about your prospect’s needs and lost a sale because you couldn’t remember how exactly to tie in your service? I have, my pen only writes so fast! If I could ask for one superpower it would be a better memory.
There are ample ways of increasing the stickiness in your storage capacity. A few I’ve tried are: story-based association, poem memorization and reading books. Another, that has helped a ton is mindfulness and meditation.
The “Psychiatric Neuroimaging Research Group,” found there are structural differences between brains of experienced meditation practitioners and those who aren’t.
In this Harvard Gazette article, detailed by Sue McGreevey, MGH Communications, the group found increased grey matter (found in regions of the brain associated with hearing, emotions, and memory) in test subjects who practiced meditation for 27 minutes a day, over an 8-week span. This is helpful to know as I’ve personally noticed better detail recollection with meditating and mindfulness.
It’s been documented that since the 1970’s we’re becoming less empathetic and compassionate. Sarah Konrath from the University of Michigan says she’s seen a steady drop since 1990 in these areas. Mindfulness and meditation can certainly boost this lack of empathy. While long-term benefits of mindfulness include increased memory, stronger overall health and cognitive skill speed, increased compassion is the main focus.
When being mindful you’re often sitting in a quiet space for any length of time and guiding awareness to the present moment. The aim is to focus on the now and be thankful for all you have in the instant. The immediate effects often are an appreciation for oneself, others and the materials you already have. When I focus on mindful selling, I become appreciative of my managers, prospects and the opportunity to help. Showing empathy in sales has a sweet referral ROI along with a fast track to trust.
Between a 50-call day, preparing demos for prospects and managing current partners, the mounting stress can be real, especially if you don’t have an outlet. In the same Harvard study, the subjects reported a lower stress level and did have lower grey matter density in the amygdala, a little nugget of grey matter involved with emotions and plays an important role in anxiety and stress.
Amishi Jha, of the University of Miami, thinks that while stress can be reduced in eight weeks of a mindfulness training program, the structural changes in the amygdala could push better studies in curing stress related disorders like PTSD. With less stress, you’ll be eager to keep your nose to the grindstone and build that awesome sales pipe, even if you have PTSD from being bombarded with NO’s.
Much of sales is mental. We are humans with a very curious, powerful structure upstairs that constantly is powered up. The mind needs massaging and relaxation. Feeling refreshed during long sales cycles grows your grit, improves your memory, shrinks your stress and forces you to be empathetic. Test it for a month and try to find favorable techniques. You’ll notice a quick turnaround on your overall perception of smiling and dialing. If nothing else, you will at least have 20 minutes of peace and quiet.
Originally published at www.glowsoul.com on December 9, 2016.