Who is Dr. Mom?
Dr. Geeta Nayyar, Chief Healthcare & Innovation Officer, Femwell Group Health and TopLine MD.
Dr. Mom is an advocate for consumer-centered Healthcare. Dr. Mom is every caregiver out there.
Caregivers have an awesome responsibility, often taking care of immediate and extended family members. It can be a very daunting task.
It’s important to make sure Dr. Mom has the tools at her fingertips to make the best decisions possible.
As a physician who bridges health and tech, I see the need to help shake-up the healthcare industry with a bold embrace of technology. My profession gives me a unique perspective on health tech but equally important is my personal consumer interaction with healthcare, as the Dr. Mom of my household. Moms across the world are busy taking care of children, spouses and aging parents or other extended-family members. It’s no small task.
You’ll often hear people talk about getting involved or “engaged’ in what’s going on, healthcare uses the term patient engagement. It encompasses all interactions with patients, from the in-office experience — to interacting with patients via apps and automated reminders on their mobile devices. The most effective patient engagement reaches Dr. Mom where she is to keep her involved in her own healthcare and her family’s healthcare.
The Harvard Business Review conducted a survey in 2015 that found, fifty-nine percent of women are making health care decisions for others. That’s a lot! So it’s easy to see how the most important patient to engage with across the board is Dr. Mom.
What’s the most effective way to engage Dr. Mom?
For that, let’s take a look at the retail experience which is built to engage moms. Any number of websites can help compare products and vet consumer reviews.
Today’s consumer is not only more engaged but more empowered. She can feel good and well-informed about the choices she’s made and vetted for her family when it comes to shopping in the retail space.
Think about the evolution of banking on mobile devices. Depositing money, transferring money between accounts, checking on overall financial status and scheduling an in-person appointment with an agent can all be done from a smart phone or mobile device.
It’s becoming a rarity to have to actually go into a bank these days. ATMs and drive thru banking eliminate the need to visit a bank during restrictive hours.
Both of these consumer experiences really work for Dr. Mom. Why? Simply because they are simple! They are integrated into on-the-go lifestyles. These industries meet Dr. Mom where she; delivering information when she needs it without my having to seek it out. They are great examples for healthcare to emulate.
My vision for Dr. Mom is simple. Simple health tech solutions that are invisible and elegant so she can get on with her day and effectively and efficiently take care of her loved ones.
