Why Traveling and Reading the News is Crucial as a Business Leader: With Rhonda Vetere

By Yitzi Weiner and Casmin Wisner

“Don’t ever get on a plane without knowing what is happening on the ground when you land.”
We had the pleasure of interviewing Rhonda Vetere, President of Data and Analytics for nThrive. Rhonda Vetere is a seasoned technology professional who recently joined nThrive’s executive leadership team. As President, Rhonda will be working across several businesses as an industry change agent to assist with multiple mergers, creating synergies across the lines of business, and will leverage her onshore and offshore experience.
A results-oriented, client-focused executive, Rhonda drives value by delivering technology that improves cost and performance to drive the right business outcomes. One of her goals is to be a role model for people in the industry who have made it from the ground up to the C suite. She wasn’t handed her career by any means and continues daily to be in the trenches with the team and rolls up her sleeves to learn and gain insight on how she can remove roadblocks as a leader. Rhonda’s motto is, “I work for the people!”
She is a Leader that thrives while being in the trenches and won’t forget where she has come from while drawing from those experiences. Among many notable industry awards as a powerhouse woman in tech, she won a 2017 Stevie® Award for Excellence in Transforming Business, competing with over 1500 CIOs and CTOs, and has been featured in renowned publications including Forbes, Huffington Post, Triathlete Magazine, SWAAY and more.

Thank you so much for doing this with us! What is your backstory?

My inspirational backstory is being a self-made person and growing up working since I was 12-years-old. I worked for everything. Nothing was handed to me and I wouldn’t change a thing because it has taught me to be risk resilient and focus on the end game. My mom instilled in me early on that with work hard (and while reaching for the stars) anything is possible once you put your mind to it.

My competitive side came out in sports. I was involved in swimming, gymnastics, diving, cheerleading, volleyball, softball, skiing, scuba diving, cliff diving, and more. One day, my dream job is to manage an NFL football team to show that women can do it too. I am a true sports fanatic! Results speak for themselves on and off the field.

Can you share the funniest or most interesting story that happened to you since you began leading your company?

When I was in my late twenties and working in the financial sector (I was one of the first females to do outsourcing), I was rescued from being kidnapped in an alley after going shoe shopping in India. My hands were full of bags and I couldn’t defend myself. Thank goodness that my colleague — who still works with me 17 years later — saved my life. Suffice it to say I learned my lesson: to look up, pay attention, and blend in with the culture no matter where I go in the world. I was young and naive.

So what exactly does your company do?

nThrive, previously known as MedAssets, Precyse and Equation, is the comprehensive patient-to-payment resource in health care. We integrate our knowledge and expertise of the entire revenue cycle in a way that provides unmatched benefits for health care. We are accountable to our clients, not payor or provider owners. As a result, our solutions are unbiased and focus on what’s best for our clients. nThrive empowers health care for everyone in every community by transforming financial and operational performance, and enabling health care organizations to thrive.

What do you think makes your company stand out? Can you share a story?

nThrive has an opportunity to advance as a place where colleagues feel that the company cares, values and embraces them all. We set days aside for team members to give back and volunteer at a charity of their choice. This is something that I love and encourage my team to do!

How have you used your success to bring goodness to the world?

I bring goodness to the world by giving back to the USA Olympic teams as a trustee, and I believe in helping place athletes in the business world after their career in the Olympics. I mentor folks around the world and industry to help them in their career. We also help orphans in India get adopted. As a global team we go there twice a year and give money and make a day of donating our time to help out with the little ones. In addition, I believe in helping college students make their curriculum choices and I’m on two college advisory boards.

I am also on the advisory board for Miss Fashion Week. Miss Fashion Week is the first organization that bridges modeling with pageantry. We are also the very first organization that truly embraces diversity. Miss Fashion Week crowns in five categories including petite, plus, runway, teen and international. Miss Fashion Week offers everyone a platform to pursue their passion and promotes positive self-image, self-love and self-confidence.

I also spend time mentoring women globally, and I’m passionate about women supporting other women and lifting them up. STEM is a huge passion of mine. I want to encourage girls and women to find careers in this space because there is so much opportunity.

What are your “6 things I wish someone told me before I became CEO,” and why?

  1. Read world news. Don’t ever get on a plane without knowing what is happening on the ground when you land.
  2. Find a mentor.
  3. Move, be mobile. I have done this for over 20 years and it has paid off!
  4. Travel around the world. Learn how to do business in different countries and work in different places to gain perspective.
  5. Be a true corporate athlete. Take care of yourself. You can’t manage a team if you can’t manage yourself and you aren’t healthy. I do marathons, triathlons and IronMans to keep mentally tough and “my mind is more focused to make smart business decisions.”
  6. It’s all about developing people and building a legacy along with your career. I get the most out of helping others thrive.

Is there a person in the world whom you would love to have a private breakfast or lunch with, and why?

Since I am a sports fanatic, the NFL Commissioner would be at the top of the list. Other than that, my friend General James Cartwright remains to be number one. I respect all that he stands for: friendship, discipline, integrity and wisdom.

Thank you so much for doing this with us. It was very inspiring.