“You MUST Publish A Book To Position Yourself As An Authority On The Subject” Words of Wisdom With Dr. Cali Estes
I had the pleasure of interviewing Dr. Cali Estes, Addictions Specialist and Celebrity Addictions Coach. Dr. Cali is the Founder of The Addictions Academy and Rehab Rescue, offering accredited classes to individuals and treatment centers to strengthen their programs. Cali has recently released her best-selling book “I Married a Junkie’ that chronicles her and her husbands life as he battles a heroin addiction with her growing her private practice of celebrity clientele.
Thank you so much for doing this with us! What is your “backstory”?
I was born and raised in Pottstown Pennsylvania and was diagnosed with an eating disorder that lead to a diet pill problem. Back then, in the 90’s there was not much available to poor college kids that would help so I had to pave my own way and figure out to get both under control. Meetings did not work for me (they offered the drug sugar that was my main issue) so I ended up fighting my demons on a yoga mat and learning to not eat my feelings and wash it down with diet pills and soda. After this I left PA and went to Texas started the nation’s largest inn home fitness company and lost it all in the market crash of 2007. I ended up homeless and broke and had to start all over. I went into private addiction practice again and began helping others. I love what I do and helping g others is my passion — from eating disorders to drugs, alcohol, porn, sex, shopping, even internet addictions I can handle it al.
Can you share the funniest or most interesting story that happened to you since you started your company
I got on an airplane with a famous rap artist. He had his face covered with a bandana was annoyed that people were asking for his autograph. I ended up sitting right next to him and he leaned over and angrily asked me if I wanted his autograph like everyone else. I whipped out my business card and said ‘no, you want mine, according to the tabloids you can use it’. He took the card and actually sent me a client.
What do you think makes your company stand out? Can you share a story?
The Addictions Coach and The Addictions Academy are unique. The Addictions Academy is the world largest online virtual platform of addiction classes — from counselor training to recovery coaching, intervention, anger management and even a full platform of classes for treatment centers to help them get better results for their clients and stay within the ethical confirms of best practices.
The Addictions Coach is a boutique firm that offers a signature service called ‘Sober on Demand’. We bring an alternative to treatment directly to the client. We are out of the box thinkers so our from Stuck to Success platform and methods help the client get Unstuck and move from addiction into recovery faster and more fluently. I have assisted NFL players, CEO’s, musicians, actors, and more that don’t have time for traditional treatment or where traditional treatment had not worked for them. We meet the client right where they are, no groups, all intensive individual work to get to the root cause of the issues and solve them quickly. We are action and accountability based and get great results.
Are you working on any exciting projects now?
Yes! I just dropped my book, “I Married A Junkie” that is about my work in private practice as an addictions specialist and how my husband was using heroin as I was building my practice and the struggles and trials we faced individually and as a couple. It is a unique perspective being an addictions specialist and dealing with an active user.
How have you used your success to bring goodness to the world?
I offer a free class to anyone that can not afford our classes and the only stipulation is that they pay it forward and do some good in the world for addicts that can not afford treatment or help. We offer one each month in certified recovery coaching and certified addiction intervention. I want to be able to reach a broader mass and some people can not afford to invest in education at this time. Money should not be a barrier to helping others.
Do you have a favorite book that made a deep impact on your life? Can you share a story?
Dr. Wayne Dyer’s Power of Positive Intention is one of my favorite books. I love the concept of Law of Attraction and I use it in everything that I do. Once my husband was trying to get a drum gig (he is a musician) and had wrote on a piece of paper that he not only got the gig but the amount he wanted to be paid. I made 12 copies and stuck them all over the house. He laughed at me — until he got the gig. AND the exact amount I wrote on the paper. Now he utilizes the law of attraction principals as well.
What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.
There is no 40 hour week. An entrepreneur will work 60 hours a week to avoid a regular 40 hour a week job….and love every minute of it.
You MUST publish a book to position yourself as an authority on the subject. I wrote two: the first ever workbook on recovery coaching and also, I Married a junkie.
Never let anyone that has done nothing with their life tell you what to do with yours. Haters are going to hate. The bigger I got, the more press I got, the worse the haters got. People with less education questioning my education, people that never met me, writing crazy untrue stories to discredit me on the internet. Simply because they don’t want others to succeed.
Anything you tell a client or friend will be become public. Air your dirty laundry yourself so that when it comes out, it is not shocking. My father was severely bipolar, and I spoke about this when I went on the Dr Drew podcast very openly. Later, I had a client ask me about my experience with bipolar disorder and I once again shared my experience with my father. He never hired me, instead he tried to blackmail me by saying he would post that on the internet and try to discredit me.
Take a vacation. Most of us workaholics never take time for self-care. You need it as much as your clients. Take a break and relax.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. :-)
I got to meet Nikki Sixx of Motley Crue and that was fantastic. I would love to have a meeting with Richard Branson to pick his brain on business and marketing.