Exploring, Connecting Organically to people and things online
There is something about navigating the world after five or so years, you kind of start to get it, understand how to navigate it, maybe even learn some of the cultures languages, and in all you start to piece together the commonalities in all the places (Countries, coffee shops, parks, bars, etc) and you start to have certainty about your reality, and in general the world. It may not be totally clear but it’s there in plane site.
Then the internet was born and another whole new world opened up, now we had these new channels & interfaces to communicate over and the ones that really knew how to navigate it was those who made it and studied it daily. So a whole new world to navigate literally and new ways to interact with humans. Even now if we look online we have taken some common ideas from the “real world” and condensed them down into bits and bites into this virtual world we call the internet.
So if we look at brick and mortar businesses offline as website shop faces online, we start to see how the internet is constructed from a user side interaction, as you would usually not know how things work in a clothing shop, such as where your cloths are sourced from, how much the workers are paid and how that store was built, we can now see the common idea of the internet. But the difference is the websites are scattered everywhere!
So then how do we truly navigate the online world with ease, in the real world we have GPS and many other tools that help us understand and be more efficient in it, including a lot coming from the online world, i.e google maps.
So then when we look at the online world how and what tools do we use to truly navigate it. See it’s not like a website is on a street full of everything you need to live your day to day life, no, it’s scattered out there with millions of websites. So right now we use tools such a search engines to explore, to navigate things online, but in all we find ourselves more and more becoming recommended things by a computer algorythm you have no idea how it works, it’s learnt what they think you want now, but do they and would they ever really be able to predict what you want, and even then can we not find ourselves in a confirmation bias’s and start to see our world in a bubble, of just the things we want, maybe even what we think is a fantasy of a utopia?
So as we start to develop our reality with our friends that make these tools (Google, Facebook etc) and combining that with our online searches, and included in this we become more encapsulated in our homes or work spaces and more disconnected from the real world, do we really truly see a true reality made up of searches presented to us. The internet is looked at through the whole of our browsers and search engines, pretty much big filters, then once we are within (the results form your search) then we come to things such as digital marketplaces, such as Amazon, where we do another search and we are given what the computers think we want and in all what Jeff Bezos & co thinks is then best for us.
But this can’t be right yea?
So what would a new framework or tools look like to navigate the internet? What would it look like to interact with it with new devices, now interfaces and new tools? What would a online world look like that is as close to truth as possible and that you had the knobs and dials that adjust what you see, click on and buy?
Some food for though.
Enough of that shadow side and what has already helped lift us out of poverty.
The new light.
We have the opportunity to invent something new, to envision the tools to navigate the bucket loads of inspiring information out in the online world, and to develop frameworks to manage it externally of our limited capacity brains. As Devices and interfaces become indistinguishable from what they are today, we will see our need to know how to navigate the sea of information and get the most condensed, relevant and aligned to you or those around you data that makes your life better.
What could that look like?, well we have some ideas and we are just getting started, come join the conversation, and feel free to share your thoughts on what your up to in these arena and how we can support each other. Join the community here — https://discord.gg/EnbDEJk
We’ve got this,
Dean & The DiscoveReel Team
dean@discovereel.com
