Are You Damaging Your Brand with How Much You Post on Social Media?

Over the years we’ve all seen the blog posts, infographics and ‘expert advice’ about how much we should post on social media and that dreaded question — ‘when?’ (answer: whenever works best for your audience — which can be discovered)!

Working out how much is too much is also often discovered based on your audience’s reaction.

• Getting no interaction on your posts?
• Struggling to pick up new followers/likes?
• Participating in Twitter hours and getting no response?

All of the above can be resolved by reading through our advice below.

Find out more about a strong social strategy with our ebook, perfect for Twitter and Facebook users.

‘Me, me, me’ — is that you?

Your followers are following you, so they would like to hear from you. Correct.

However, they don’t want to hear repeated messages that sound like they've come straight from a salesman’s handbook.

Social media means being social (I mean, it literally is what it says on the tin).

We recommend all companies adopt the 70/20/10 rule, as defined by Crystal Vilkaitis, Social Media Director at SnapRetail.

• Adding Value and Brand Building: 70%
• Sharing Others’ Posts and Ideas: 20%
• Promoting Yourself or Your Business: 10%

An important part of that 70% is sharing your content, such as blog posts, news articles and PR pieces, but you must make it relevant to your audience. Provide them with knowledge (knowledge is power, after all) with relevant blog posts that they can learn from and share with their networks.

Be mindful that Facebook is now penalising business pages that don’t engage and use the platform as a social platform.

Do you sound a bit… ‘parrotlike’?

Post relevant, high-quality messages, rather than lots of messages that can be overlooked or are irrelevant/uninteresting.

As social scheduling is such a part of today’s social landscape, it’s important to remember that this doesn’t mean it’s OK to repeat the same messages over and over.

Always create new engaging, relevant content for your social posts.

These followers will leave if they don’t feel like your content is of use to them…

Are you losing friends, rather than making them?

There are lots of tools out there that can give an insight into your follower metrics, or you can simply keep a daily tally and monitor your progress on a weekly/monthly basis.

Ideally, your follower numbers should always be on the rise. If they aren’t, are you producing relevant, engaging content? Probably not.

Review your social strategy — or put one in place — and start to really focus on reasons why your existing strategy isn’t having the desired effect.

Find out more about a strong social strategy with our ebook, perfect for Twitter and Facebook users.

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Originally published at www.thriveability.co.uk.