Design Inspiration: Long Copy Ads

Published in

Thrive

2 min readNov 20, 2018

Generally speaking, when it comes to designing advertising materials, content is snappy and to the point, particularly with concerns to leaflets, flyers and posters.

Typically posters, flyers and leaflets have a minimum amount of text and most designers will steer away from adding ‘considerable’ amounts of writing — these methods of advertising need to be skimmed and are often only seen in a matter of seconds.

Particularly in relation to posters or newspaper adverts, it has to catch the eye and typically design is in charge of doing that, rather than the text.

However, there are some fantastic examples of advertising which stand up for the copywriter, so we want to share that if you’re edgy enough and have an A* copywriter in your midst then you might want to reconsider that snappy one-liner for your poster…