How to Verify Your Business’ Instagram in 5 Steps

Want that blue tick on Instagram? Now you can apply for one!

Usually reserved for giant brands and big-name celebrities, the coveted ‘blue tick’ is in high demand on any social media platform to make your profile the real deal.

In the past, users would have to keep their fingers crossed that the social media platform would grant them verification based on followers alone (or take a trip down the black market). Now, Instagram has opened the door to SMEs, as well as up and coming influencers, so that they can verify their account themselves.

What Are the Requirements?

Instagram state that they take into account a number of different criteria in order to give accounts their blue tick.

Authentic

Your account must represent a real person, registered business or entity.

Unique

Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts.

Complete

Your account must be public and have a bio, profile photo and at least one post. Your profile can’t contain “add me” links to other social media services.

Notable

Your account must represent a well-known, highly searched for person, brand or entity. They review accounts that are featured in multiple news sources.

What Is the Process?

1. Log in to the account you wish to be verified.

2. Go to your profile and select settings.

3. Scroll down and select ‘Request Verification’.

4. Enter your full name and provide the required form of identification.

5. Submit your application.

After Instagram has reviewed your request, you’ll receive a notification letting you know if your account has been verified or not. If your request is denied, you can submit a new request after 30 days.

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Originally published at www.thriveability.co.uk.