Small Business Ideas: Increase Sales by Boosting Online Presence

For any small business owners, the most important thing at the end of the day is to have the cash in their hands. In a highly-competitive environment, small entrepreneurs must be present in every channel, offline or online.

Nevertheless, being focused on the daily business activities, owners disregard their online existence which is very important nowadays. Even if a business doesn’t operate globally but locally, it is equally significant to be discovered in the area where it operates.

Hopefully, there are ways to boost your online presence which will lead to more people coming to you.

Have your own website

You, as a small business owner, may wonder how a website can help you out to make more sales. Well, it actually can.

People are using their mobile phones, tablets and computers all the time, no matter if they are communicating with family, friends and colleagues or looking for services and products.

Having a website is a great chance to show what you do and tell your story to potential customers. A great content, both visual and text, will make you more reliable and trustworthy.

How to use your website to drive more customers:

Don’t underestimate the power of SEO.

A great content is full of keywords that will help you appear in search results when a person looks for a product or service in your local area. Such keywords can be included in the meta descriptions, page titles or blog posts.

Go responsive

Appearing in the search results is great, but you must pay attention how your website looks on smartphones. If your website doesn’t look good on mobile, you must be sure that potential clients will stay on it for long. And Google is not fond of non-responsive website as well.

Add testimonials and reviews

It is proven that people follow other people’s opinions, even though sometimes it doesn’t make sense. Encourage happy customers to share their opinions and have them featured in your website. The power of reviews is something which you should pay close attention to. This is how word-of-mouth marketing works online.

Use Google to help you

Get listed on Google Maps so that prospective customers can find you when they search for you online. This is very important, especially if you rely on the locals. When you get listed on Google Maps, people who are using their car GPS to navigate in the area will surely notice you.

Pay attention to website speed

Having just a website is not good enough. Together with the great SEO comes the loading the speed. Your website should be fast because visitors are quite impatient nowadays. They want websites to appear fast and if they don’t they move on to the next one.

Take advantage of tracking and analytics

Using website tracking is great way to know your audience. Google Analytics, Count.ly or any other analytics tool can give you valuable insights for your customers such as their age, interests and location. It also helps you determine which parts of your websites perform well and which don’t.

Landing pages

Landing pages, when they are done right, are proven way to get more leads and attract more people. If you are running a promotion of some sort, you can have a specific promo landing page where people can sign up and claim discount. This will also help you gather email addresses to keep customers updated for future deals.

Email marketing

Encouraging people to sign up for deals and promos is a great way to grow a list of potential clients. This will allow you to keep in touch and make sure that you inform them when a good deal, event or promotion is coming.

Social media

For those who are not willing to give their email address, you must have the option of keep them informed through social media channels. Some people prefer to follow companies in Facebook, Instagram or Twitter so you must be present at least one of these social networks so people can follow you and learn more about what you do.

Social media is a great way to present your story and make people involved in your activities.

WebAdviser can help your business thrive and boost your online presence. Drop us a line and we will contact you to get started.