Small Restaurants: Effective Ways to Start Marketing Your Business + Free Resource Bundle
You managed to get your restaurant in order and started working? Or you have been in business for quite a while and you are looking for new ways to start marketing and grow?
Even if you are low on cash, there are ways you can start marketing your business and attract more customers. Nowadays, you can connect with potential customers by using social media and having a simple, yet eye-catching online presence. Social media activities also are a proven way to keep customers engaged and invite new ones.
Let’s take a look at these effective ways that will help you market your business.
Sleek and smart website
Over 80% of the people look at the restaurant websites before planning a visit to it. They need to see how your food looks like, your business hours, address and phone number. So, having a great user-friendly website is important. It also should be responsive and looking good on mobile devices for those who look for a place to eat on-the-go.
You don’t need a huge investment, you can start small and expand your website when your business is expanding as well.
Your online home is the perfect place to list the reviews from your happy customers. Remember that people are more likely to visit a restaurant when they see great reviews from complete strangers.
We have created a small Restaurant Marketing Bundle for you to help you market your business. Download below.
Be active on social media
That’s right, you need to be on social media to present your food, your chefs or offering promos and inviting people to special events. You don’t need to be on many social networks, you can focus on Facebook or Instagram. Again, there is no need to aim big and be on every social media channel from the very beginning, starting small and expanding is the key to grow steadily.
You can post mouth-watering content to allure people to come and try your food or publish a video of the making of your signature dish.
Have a daily menu
Every restaurant owner is aware of the power of the daily menu and specials. Offering dishes that are fresh and different from the ones in the regular menu is something that people like. Of course, you don’t have to create a lot of dishes, a simple starter, main and dessert is enough. To make things more organized, you may have these dishes served for a couple of hours — from 11 AM to 2 PM, for example. This way will help you have enough time to prepare for the evening service.
Team up with a local shop
There must be a local grocery store, a wine shop or a small beer brewery in the area you operate. There is no harm of meeting with the owners to talk about teaming up. You can purchase fresh vegetables or poultry, offer their wine or beer in your restaurant. In return, they may hand your flyer offering a small discount to every customer that shops there.
Create Themed Events
Another way to attract more visitors is to create events on a particular theme. It may be a wine or food tasting. It can be linked to a particular holiday. Engaging events are a proven way to advertise your business and differentiate from the other ones in your area.
Moreover, if you are planning to add new dishes in your menu, it will be great to gather your clientele and see how people feel about your new suggestions.
To sum up
Being a restaurant owner is a tough job. Not only you need to think about your menu, your staff, your payroll, your suppliers, etc. but you also have to stick to a clear marketing strategy if you want to have more customers and grow.
Download here the free Restaurant Marketing Bundle to get started with your effective marketing.
You can hire us to set up a simple single page website with a blog for as low as $149 which includes hosting for a year, unique design and blog to start doing content marketing. Send us a message!
