Sustainable Solutions through Food

According to TechCrunch, investors and entrepreneurs in the tech industry have started a fund called Powerplant Ventures.

This fund, valued at $42 million so far, will look to invest in tech-driven companies that specialize in healthy food and nutrition. An important aspect of living in a ‘smart’ society is that real progress reaches all facets of life, food and agro-technology included. The importance of nutrition and healthy dieting are issues that are widely recognized throughout America now, and Kevin Boylan, one of the co-founders of the fund had this to say about it:

We’re not delivering the nutrition and wellness we need in a way that’s sustainable enough to feed a world population of 9 billion people by 2050. And raising livestock for food produces more greenhouse gas emissions than all of the world’s transportation systems, combined.

In addition to the mission-driven nature of these startups, there is real business behind the shifting nature of consumption by the younger generation of Americans.

Millennials have already changed the game in food. They are checking labels and want to know what is the origin of the things they are putting into their bodies. They want to eat healthier,” he said. “Ergo, demand will drive supply.”

Powerpoint VC has already funded eight startups that are attempting to solve this issue. We live in a world where everything is connected digitally, but some fail to see how the food and energy are two parts of one cycle. These startups are providing sustainable solutions that will have a huge impact in the long term, both making our cities cleaner and making our society healthier.