By Dylan Reyes, 1/19/17
SPOKANE, Wash. — More than 60 percent of Americans say they need coffee to start their day. Starbucks made $21.3 billion in revenue in 2015. The coffee company holds over 42.4 percent of market shares, and sales were up $553.9 million. Since 1971, Starbucks has turned itself into a household name.
With the rise of coffee, a new culture has risen among the millennial generation. Local coffee shops and independent coffee shops now make up $12 billion annually.
Coffee is not just a millennial drink. Fifty-three percent of people ages 40–59 years old consider themselves coffee drinkers. Sixty-four percent of people ages 60 and higher also consider themselves coffee drinkers.
The average American consumes 3.1 cups of coffee per day, according to the National Coffee Association. Coffee is consumed between meals by 30 percent of Americans. Coffee shops are becoming more than just a drive-thru.
“We have everyone from high school girls to middle age moms come through,” said Megan Mansfield, a barista in Boise, Idaho. “We have Wi-Fi so, naturally, the coffee shop is now a dwelling place for college students, businessmen, and ambitious writers.”
Coffee shops benefit community
The coffee shop culture may be dependent on where you live. Of the top five most caffeinated cities, four of them were located on the West Coast. Seattle and Portland were two of those cities. Spokane has also started riding the bandwagon of local coffee shop start-ups.
“For a while, the coffee shop culture was dependent on where you lived,” said Daniel Johnson, an avid coffee drinker. “It seems like smaller cities, like Spokane, are catching on the trend.”
Local coffee shops produce more than just locally roasted coffee; they offer benefits to the community.
“I enjoy the presence of so many unique people that only coffee shops seem to bring,” Johnson said. “People are catching up, pouring money into their local community, and enjoying some sweet fair trade coffee.”