2018 Thunderbird Opinions Most Admired Companies Survey

When Men Admire, They Invest; When Women Admire, They Work.

”When women admire a company, they like to work for it; when men admire a company they like to invest in it — probably because they know women are working for it.”

KEY HIGHLIGHTS:

  • Men (16%) are more likely to invest in a company they admire than women (11%).
  • Women are more likely to work for a company they admire (16%) than men (13%).
  • Women are more likely to follow the company they admire on social media (9%) than men (6%).

HOW MEN AND WOMEN REACT TO A COMPANY THEY ADMIRE:

The colored bars represent that action’s share of total responses. The female and male gender icons represent responses for that gender.