2018 Thunderbird Opinions Most Admired Companies Survey
When Men Admire, They Invest; When Women Admire, They Work.
”When women admire a company, they like to work for it; when men admire a company they like to invest in it — probably because they know women are working for it.”
- Men (16%) are more likely to invest in a company they admire than women (11%).
- Women are more likely to work for a company they admire (16%) than men (13%).
- Women are more likely to follow the company they admire on social media (9%) than men (6%).
HOW MEN AND WOMEN REACT TO A COMPANY THEY ADMIRE: