She Disagrees — Women Love Integrity, Men Prefer Vision

Thunderbird Opinions survey revealed that men and women admire the same things, only differently.

Jeff Cunningham
Sep 2, 2018 · 2 min read
Billie Jean King with Bobby Riggs in Battle of the Sexes Tennis Match 1973 (Credit USA Today)

BY ADMIRED QUALITIES:

THE MOST ADMIRED QUALITIES BY GENDER

The colored bars represent the percentage of total survey respondents for whom that factor is #1. The female and male gender icons represent the Share of Total for just that gender.

Most Admired Qualities by Country

There are nine qualities which people admire. Every business leader must choose the right proportion according to the tastes of the country, sector, and demographics of the company’s market.

KEY HIGHLIGHTS:

The nine leadership qualities people admire most

What Qualities People Admire — by Geography

The colors on the map (which correspond to the icons above) represent the top admired quality within each geography ranked as #1.

Thunderbird Opinions

Thunderbird Opinions is an opinion poll and business trend researcher from the Thunderbird School of Global Management of Arizona State University. Our focus is on trends in global business and leadership.

Jeff Cunningham

Written by

Transformational leadership and crisis resolution. Professor @ASU @Thunderbird; columnist @ChiefExecGrp

Thunderbird Opinions

Thunderbird Opinions is an opinion poll and business trend researcher from the Thunderbird School of Global Management of Arizona State University. Our focus is on trends in global business and leadership.

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