Getting Ahead Faster: How CaptureClub Increased its NFT Sales by 30% in 2 weeks
In early 2021, NFTs (Non-Fungible Tokens) grabbed the attention of the media when artists were able to sell digital art minted as NFTs for a large sum of money. This started the wave of new NFT platforms and NFT creators hoping to capitalize on this hot phenomenon.
Non-Fungible Tokens are non-exchangeable crypto tokens that help to establish ownership of digital assets (music, digital art, etc.) through the clarity provided by the blockchain.
With so much demand and supply for such platforms, it is difficult to pinpoint which marketplace gives artists and creators more freedom, protection, and permanence for their ideas. For this reason, ThunderCore has partnered with Numbers to build a unique NFT marketplace, CaptureClub, on the ThunderCore blockchain.
What is CaptureClub?
CaptureClub is a marketplace for Captures, next-generation digital assets. The world we live in today is full of digital media sources. Since they are widely available on the internet, it opens up the door for theft, misuse, and other fraudulent behavior.
As a response to the growing amounts of digital media infringement across the web, the team at Numbers developed a new type of digital asset called Capture.
Learn more about the team members at Numbers here.
Unlike most digital assets today, which are just raw image or video files, Captures are multilayered containing ownership and context. Capture metadata remains with the photo even as it is shared and downloaded across the internet making it traceable and verifiable.
The team at Numbers sees Capture as the answer to many creators’ problems as well as the authenticity issues current NFT platforms face. To make Captures accessible to the public, Numbers launched CaptureClub as a way for people to get their hands on Captures and also to provide creators with a secure platform to create and monetize their assets independently without the reliance on typical third parties such as Shutterstock.
A unique NFT marketplace
There are many NFT platforms popping up trying to take advantage of the NFT boom. Because of this, it is difficult to differentiate the different platforms and their offerings as most if not all of them claim to be user and creator-friendly.
CaptureClub is a platform for Captures. An important distinction is that all Captures on CaptureClub are NFT but not all NFTs are Captures.
NFTs and the platforms they are listed on have an authenticity issue. NFT tokens by themselves are able to track ownership but tracking ownership by itself is not enough. Currently, many platforms allow anyone to mint NFTs. This means that anyone can download an image that doesn’t belong to them and mint/sell it as their own. This sort of behavior opens the door for fraudulent behavior and diminishes the trust NFTs are supposed to provide.
“Captures” solves this issue by providing assets with data provenance making them traceable in ways NFT cannot trace.
“Aside from the authenticity issues, buying Captures is extremely different from purchasing NFTs. When you purchase a NFT, you are actually just buying the token or asset record. The asset is separate oftentimes not connected with the transaction.
Let’s consider the following analogy. Diamonds are physical items that have associated certificates that characterize the value and grade of diamond. As it stands when you buy an NFT, you are essentially buying the certificate and MAYBE getting the diamond later. This diamond can also be not the original or the channels to access it may be removed. The proper interaction would be buying the diamond and getting the certificate with it to confirm its authenticity. This is the type of interaction CaptureClub has.” — CaptureClub Team
With CaptureClub you are buying the assets themselves, not just the tokens. CaptureClub assets' authenticity is assured by many metrics (metadata, blockchain immutability, NFT ownership). On top of this, CaptureClub is also a very user-friendly (supporting traditional payment methods) and creator-friendly platform (hosting their own store, securing their assets).
Check out the links below for more in-depth user guides published by CaptureClub:
- Guided Tour of CaptureClub: https://medium.com/numbers-protocol/guided-tour-of-captureclub-8c2b203e38c5
- How to Buy: https://medium.com/numbers-protocol/blog-post-12-captureclub-update-crypto-payment-support-7061c352207d
- How to Relist: https://medium.com/numbers-protocol/blog-post-10-what-actions-can-be-done-with-purchased-captureclub-assets-6fe9903b8229
- How to Use Creator Gallery: https://medium.com/numbers-protocol/blog-post-11-captureclub-creator-gallery-12d4d10260ed
- CaptureClub FAQs: https://sites.google.com/numbersprotocol.io/captureclub-faq/EN
Everything You Need to Know About NFTs on ThunderCore So Far
ThunderCore has been collaborating with industry leaders to create an environment where NFTs can thrive.
Why deploy on ThunderCore?
By deploying on the ThunderCore blockchain, CaptureClub’s developers and users can enjoy benefits such as low gas fees, sub-second confirmations, and 4,000+ TPS, features that are only inherent within ThunderCore’s ecosystem. Deploying on ThunderCore also allows CaptureClub to get listed on ThunderCore Hub, which actively helps them to increase their awareness and exposure among a growing base of active crypto and NFT enthusiasts.
“We became partners with ThunderCore in late 2020 and they have been great partners. They connected us with numerous creators who want to issue NFTs. As a result, most of our NFTs are issued on the ThunderCore blockchain.
ThunderCore’s high throughput and lightning fast confirmation times are impressive. What’s better is that it is also cost-efficient. The low gas fees can really benefit creators who are looking to create their own NFTs for the first time. Plus, we will also be the first NFT marketplace on ThunderCore if we decide to build there. By being the first in its ecosystem, we’re confident we’ll be able to attract users from ThunderCore’s growing worldwide community.” — CaptureClub Team
CaptureClub developers also launched an NFT software development kit (SDK) to make it easier for developers to issue NFTs and to build a store.
The perks of getting listed on ThunderCore Hub
CaptureClub also utilized ThunderCore Hub’s quest system to promote their Twitter account. After utilizing it for 2 tweets, CaptureClub’s Twitter gained more than 500 followers while receiving 160K impressions in June alone.
Thunder Token (TT) is also available as a payment method on CaptureClub. Users who access the NFT marketplace through ThunderCore Hub can now purchase all the available NFTs with their TT balance in their ThunderCore Hub wallet.
The developers at CaptureClub are extremely excited for the future. As more and more artists are applying to become Capture Creators, and with a growing user base from around the world, CaptureClub developers are planning to make more improvements to what is already a well-established marketplace.
“We want to emphasize the difference between Captures and NFTs because we see Captures as the next generation of NFTs and CaptureClub as the medium for public access. Together, they represent the first steps to actually having a space on the web that has only authentic media. So to get behind that, we will also host many events through our Twitter account to get new users to understand what CaptureClub is all about.
We also plan on adding more features to CaptureClub and issue new and interesting drops through partnerships with leading artists. Exciting projects will be released soon, so keep an eye out for that!” — CaptureClub Team
Deploying on the ThunderCore blockchain and getting featured on ThunderCore Hub has proved to be very beneficial to CaptureClub. A big reason its NFT sales has increased by 30%, attracted more than 80 creators to join their Creator Gallery Program, and gained more than 500 followers on Twitter while receiving 160K impressions in such a short amount of time, are due to the growing number of active crypto users using ThunderCore Hub on a daily basis.
If you are a DApp developer who wants to gain more awareness and funnel more active users to your DApp, the ThunderCore blockchain is the perfect platform for you. Come submit your DApp via our DApp submission portal to get it listed on ThunderCore Hub. Don’t hesitate to reach out to us!
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ThunderCore is a secure, high-performance, EVM-compatible public blockchain with its own native currency, Thunder Token. With a breakthrough consensus protocol that overcomes the scalability “trilemma” called PaLa, the ThunderCore network offers 4,000+ TPS, sub-second confirmation times, and low gas fees that cost less than a fraction of a dollar, giving decentralized applications security and scalability.
Currently, ThunderCore has an international user base that spans across more than 18 countries.