Thursdayship

Potatohands Kim
Thursdayship
Published in
2 min readJun 28, 2019

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Our brand Framwork

1. Vision / Mission / Values

  • Vision : Done is better than perfect.
  • Mission: We make easy and simple service what users need.
  • Values:
    -Lean & Agile work process
    -Quick updating by users feedback
    -Easy & Simple service
    -Learning diverse design and marketing theories by updating

2. Positioning / Promise

  • Positioning: IOS app service With branding, marketing and developing
  • Promise:
    - Providing easy and simple service to use based on user perspective
    - Updating app at least twice in a month by analysing data and arranging user feedback

3. Naming / Tagline

  • Naming: Thursdayship
  • Tagline:
    - Our ship makes you go futher

4. Personality / Visual Identity / Brand Architecture

  • Personality: Casual, Fun, Experimental, Sustainable, Agility
  • Visual Identity:
  • Brand Architecture:

Photo tag app download : https://apps.apple.com/app/id1450382763

5. Story

  • Great teamwork makes service further and easier.
  • Our team has three passionate team members who are a senior developer, product design & marketing expert and UI UX visual designer.
    We meet every thursday for a very simple meeting. But the progress is significant week by week. Our relationship is called ‘Thursdayship’. It also means a real ship because we keep moving further and further.

Follw us
Facebook : https://www.facebook.com/thursdayship/
Instagram : https://instagram.com/thursdayship

Email
support@thursdayship.com

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