Series: Loyalty Programs for Web3 Products, Lottery Rewards (1/4) 🧵

Published in

THXprotocol

4 min readMar 20, 2023

It’s no news that the world is looking at web3 developments when it comes to new tactics in the field of customer loyalty. The open and standardized nature of web3 assets makes it the perfect infrastructure for building a community around your brand and rewarding people with meaningful digital assets.

As companies build affordable software products that allow brands to utilize web3 for their loyalty programs, the few that have the resources to build their own have already done so. This series will explore a few of those and zoom in on their best practices!

CoinMarketCap Diamonds 💎

Probably one of the first platforms you learn about when entering the space and also one that has set an example when it comes to their loyalty offering.

CoinMarketCap uses diamonds as a point system in their loyalty program. Diamonds can be earned by completing a variety of tasks for authenticated users.

Invite friends to CoinMarketCap 🧑‍🤝‍🧑

To support user acquisition, CoinMarketCap allows you to invite friends to their platform. Upon signing in, you can enter the referral code you got from a friend, and when you complete the registration process, both you and your friend will earn a batch of diamonds.

Have a look at our users guide to learn how to benefit from referral rewards in your THX loyalty widget to support your user acquisition.

Collect diamonds every day 💍

For a period of 7 days you are able to claim diamonds on a daily basis. The amount increases over time. When you have shown up for 7 days in a row you can start over again.

Have a look at our users guide to learn how to benefit from daily rewards in your THX loyalty widget and increase the retention of your users.

Complete daily tasks 📅

Daily tasks can be completed on a daily basis and are related to important user interactions in the platform like joining an airdrop and participation in price prediction.

Have a look at our users guide to learn how to benefit from milestone rewards in your THX loyalty widget and to boost important metrics user metrics for your application.

Redeem diamonds for perks 💱

Once you have accumulated some CoinMarketCap Diamonds, you will be able to spend them in the CoinMarketCap Diamonds rewards store on merchandise, Mystery Boxes, NFTs, discounts, event tickets and more.

An important note here is that CoinMarketCap is using their partnerships with other web3 companies to create a rich loyalty reward offering. Apart from product discounts and event tickets, they offer Mystery Boxes and unique NFTs in exchange for diamonds. You can even find some lottery perks in there!

Lottery Perks 🎫

Soon, you will also be able to add lottery perks to your THX Network perks shop. To learn more about what features will be added to our product, you can have a look at our product roadmap.

In the next article in this series, we will have a look at how CoinMarketCap’s competitor CoinGecko, uses their loyalty program to incentivize user behavior.

About THX Network 🤜🤛

When receiving something nice, the logical reply is “thanks”!

Our team believes that in ten years’ time, having digital assets such as NFTs will be as common as having a website. We are making this future possible for everyone by offering you token-powered marketing solutions that can be embedded in 30 minutes or less.