THX & SBRecords join forces 💪🚀 providing creators full ownership and control over their tokenized assets

In our previous post we shared the exciting news of the upcoming $THX launch, starting on the 22nd of November. But that’s not all that we’ve been working on lately. We’re very happy to announce the thrilling partnership with SBRecords, an intellectual capital company for creators.

Official announcement, SBRecords and THX Network join forces

Enabling creators to transfer their intellectual capital into tradable assets 📈🚀

Athletes, artists, developers and music producers share common ground. They all have unique talents, they’re creators. SBRecords (part of New State Ventures) represent those who think beyond the ordinary, who pioneer and help shape our world. They’re those who are capable of reaching (and connecting with) audiences that are becoming harder and harder to reach by traditional media, making creators more valuable than ever.

SBRecords helps creators in their network to own, control and monetize on their intellectual capital, hence their “It’s Yours” tagline. By tokenizing the creators’ assets (think content, art, music and making them collectible) their assets become investable, exchangeable and scalable. SBRecords empowers creators to make traceable records and build their business.

Ruben Lenten, aka LEN10, is the first SBRecords creator that will use THX Network technology to issue and distribute his own engagement token and collectibles.

Power to the creators! 🧑‍🎨🏂🕺🏽🥇

Partnering up means closing a business case circle for both THX Network and SBRecords. THX greatly benefits from SBRecords’ vision on how to grow, reward and enable the communities that their creators have carefully crafted. The THX Protocol connects blockchain technology to the world of creators, hence creating a means to an end. By joining forces we enable creators to add new dimensions to their community engagement, develop new business models, and drive new revenue streams. A new perspective, an add-on feature to their existing (business) activities.

Creators will be able to create their own ERC-20 tokens and distribute them amongst a fanbase using a variety of on- and offline channels. Fans earn those tokens by connecting their social accounts with THX so we can verify that the required engagement has occurred. Think in terms of liking Youtube videos or Spotify artists and for example sharing Instagram or Tiktok posts.

Combining two assets, creators’ communities (engage) and their collectables (exchange, trade)

Engagement tokens can in turn be redeemed for access to premium video content, ownership of special content collectibles or be used to develop new smart pricing strategies. For example, creators can now tokenize and wrap their digital assets (like physical and digital art, existing and new content, music or special projects) in NFT smart-contracts and let their community collect or invest in them with their own cryptocurrency token (or other currencies), and earn royalties when users trade them thereafter. The use cases are endless, but whatever way the tokens will be used, the creators stay in control.

Driving existing and new revenue stream, multiplying creators’ value

We can’t make this stuff up… 🤷

Sometimes things work out better unexpectedly than when you planned it all along. In this case, two companies that found each-other in developing a giving/receiving mechanism for creators that respectively use “It’s Yours” and “THX” as their tagline and company name.

“It’s like this partnership was meant to be! By teaming up with THX as our trusted blockchain provider, creators can grow, reward, and enable their communities in a ground-breaking new way opening completely new business models and revenue streams. Immersing the on- and offline world.”

— Steffen Boode, Founder of New State Ventures

“SBRecords has over a decade of experience in intellectual property and intimate knowledge of the creator market. THX has blockchain tech figured out; it works at scale with tens of thousands of token transfers, while end users don’t have to pay transaction fees. Together we help creators engage their fans and increase revenue in a fair and fun way! ”

— Mieszko Czyzyk — CEO @ THX Network B.V.

Are you a creator, an early adopter and innovator or do you think beyond the ordinary? Contact SBRecords or THX today! If you want to stay updated on our progress, sign up to the THX Network newsletter on our token page.

Let’s meet in our communities
Discord 👾
X 🦤
Telegram ✈️
YouTube 📺

Get the $THX token
Balancer (Polygon) ⚖️
1Inch (Polygon) 🐉

Other resources
Developer and campaign manager docs 📋
Code on Github 🛠️
Audit report 🕵️

Jule Landwehr, Mieszko Czyzyk, Peter Polman and Natasha Schön from the THX core team, summer 2020, Amsterdam, The Netherlands — photo by Rudolfo Dalamicio