Tibles: A new digital collecting ecosystem on the Flow blockchain

The NFT gold-rush is on. Now that NBA Top Shot has dramatically validated the profitability of virtual collectibles, everyone is a believer — if not in digital collectibles themselves, then in the money to be made selling them.

Erich Wood
May 20 · 3 min read

For me, a believer since before it made any sense to believe, it’s the continuation of a journey that I’ve been on with the collecting community for the last ten years (actually longer, but we can talk about that another day). Along the way I’ve created digital collecting platforms featuring properties like Star Wars, Marvel, Rick and Morty, Game of Thrones, and many more. This journey has dovetailed perfectly with the remarkable work of early blockchain developers and has led to the formation of an exciting new venture.

Today, I’m delighted to introduce Tibles (as in collec[tibles]­) and announce the closing of our $1.14 million seed round led by Dapper Labs, the company behind NBA Top Shot and the Flow blockchain. Tibles is a new digital collecting ecosystem premised on the value of ownership, rooted in the experience of collecting, and designed to propel brands into this new era. Our mission is to make digital collecting as authentic and fulfilling as physical collecting.

How did we get here?

Flashback to 2011, when my company Dog on a Horse began developing a digital trading card platform with Topps, featuring Major League Baseball and a fantasy baseball game. In the years that followed, the platform added NFL, Premier League, and Star Wars. Star Wars Card Trader was all about collecting, without any fantasy game component. Its instant success marked a watershed moment that proved how digital collecting has its own intrinsic value.

In 2015, I co-founded Quidd, a new digital collecting app featuring hundreds of brands, including top-tier properties like Marvel, Disney, Cartoon Network, Game of Thrones, Star Trek, and Hasbro. Quidd furthered the idea that digital collecting has a market and introduced millions more to this emerging space.

The Topps and Quidd apps received millions of downloads in the App Store and Play Store. But, as a collector myself, I knew intuitively that one important component was missing: real ownership. For digital collecting to be as authentic and fulfilling as physical collecting, it needed to incorporate blockchain.

So, in 2018 I started Tibles with a focus on blockchain R&D. Early experiments with NFT valuation models, decentralized storage solutions, and token economics made it clear that building a successful business would require a bigger market. At the time, NFT products lacked polish and officially-licensed content. Our team’s goal became to help grow the market by creating an engaging user experience, leveraging our background, and focusing on the needs of collectors and brands.

Now we are partnering with Dapper Labs and building Tibles on Flow. We couldn’t be more thrilled to be working with the industry leaders and pioneers in the NFT space.

Why would anyone collect “digital” stuff anyway?

I get asked this question a lot. My thoughts? People do it for many of the same reasons they collect physical objects. And it’s why our team has remained so passionate about it over the years.

Collectibles rekindle treasured memories. They connect us with one another. They allow us to express our identities through the brands we love. They reflect our passions, our obsessions. Collectibles are the artifacts of our own personal archaeologies. Collecting brings us joy.

Stay Tuned

We look forward to working with all kinds of entertainment brands to create digital collectibles that excite fans and attract new audiences. We’ll be sharing news about some of the things we’re working on soon. In the meantime, check out tibles.com and sign up for our emails. You can also find @tiblesHQ on Twitter.

Tibles

You know, like collec[tibles]