What Marketing Companies Do

Marketing companies aren’t just about clicking buttons and bringing you clients. It’s hard work!

Marketing companies are often overlooked, and seen as unnecessary or money hungry. That’s not always true.

Make Brands Bigger

It’s a marketing company’s job to grow your company. Depending on what type of marketing company it is, they will use the money you pay them to get your business new customers and clients.

Nowadays, the most common form of marketing is digital marketing. This is where a marketing company will advertise your brand or business online, using SEO, social media campaigns, influencers, and other effective techniques.

What is SEO? Can I do it without a marketing company?
SEO stands for Search Engine Optimisation. Lots of marketing companies will overemphasise what it means, but to put it simply, it puts your site or product at the top of search engines for related search keywords.

Anyone can use SEO/AdWords, but, you’re probably better off spending a little extra money on a marketing company to make sure you get as much for your buck as possible.

What about advertising with influencers?
It’s all about influencers in 2018. Advertising via social-superstars isn’t uncommon in 2018, and is really effective.

It’s often best you work with a talent management or digital marketing company when you work with influencers, as they can direct you to who they think may be the best fit for your product and brand.

Advantages of Hiring a Marketing Company

There are a lot of advantages of using a marketing company instead of doing it all in-house. Here’s just a few.

Experience and Knowledge
Marketing companies are typically ran by people with experience marketing and growing brands, so it’s often better to place your trust with them and let them grow your brand for you.

Time
Often, marketing companies can have a very fast turnaround — with clients noticing results in as little as a few hours. It’s often not the same when done in-house, as people are focused on multiple projects and tasks.

Cost
Despite what you may have heard, marketing companies are often cheaper than working in-house. Even if it isn’t, take experience and ease of use in to account. They work on the entire campaign for you.

At Tide, we work with all companies — large and small, new and old — to grow their brand and company via digital marketing. Reach out to us for more details.