How Food Brands Can Effectively Use TikTok

TikTok has become a platform used as a marketing tool by all types of businesses, and the food industry is not an exception.

Food businesses have the chance to be creative at the maximum levels; in fact, the ideas a food brand can develop on TikTok are endless and all of them can be successful.

If you’re part of the food industry and you’re thinking of jumping on TikTok as well but you don’t know how to begin with your content, keep reading; you’ll learn about the best food content ideas and the most successful food brands on TikTok.

TikTok Ideas for Food Businesses

• Video tutorial about how to cook with your products
  Video tutorials can be helpful and add value to your audience; it can also be an opportunity to get closer to them and explain to them about your products and their benefits.

• Testimonials videos
  Create or share videos about your happy clients and your team members in which they recommend your products.
• Behind the scenes
  Behind the scenes represent another type of content that has demonstrated to work very well on the platform; sometimes, they’re funny, but always engaging for the community.

• Funny videos
  TikTok is not a serious and strict platform; in fact, it was first launched as an entertainment app.
  So, don’t be afraid to post something different, such as a funny video. They’re actually the videos with the highest engagement rate and that can help you and your brand to go viral within a short time.
• Challenges
  If you’re familiar with TikTok, you may have noticed that challenges are the most engaging types of content on the platform. So, if you want to expose your business, you should definitely consider launching one of them.

5 Best Food Brands on TikTok you Must Follow

On TikTok, there are already a lot of food brands that are promoting and creating content about their products. In particular, there are 5 brands that demonstrate to be able to stand out on the platform.
Here is the list:

• Chipotle
  You surely have heard about this brand. It is one of the most successful food brands on TikTok, with 1.3 million followers. It is specialized in making burritos, tacos and Mexican foods more in general.
  The company on TikTok use to show a variety of content, often and willingly, funny videos.

• F’real
  F’real is the shakes and smoothies company. It has almost 700k followers on TikTok, thanks to its creative and original videos.

• My Cookie Dough
  The name says it: it’s a cookies company with already 150k followers and more than 2.5 millions of likes on TikTok.
  The videos show the cookies and the different and delicious combinations for them.

• Nutter Butter
  Nutter Butter is another cookie company but specialized in peanut butter cookies.
  The types of content they post variates very often, and they include also duets with famous TikTokers like Bella Poarch.

• Sabra
  Sabra is a company specialized in snacks for kids. On their TikTok page, there are a lot of video tutorials that show how to prepare delicious snacks.