Why Beauty Brands Should Jump on TikTok
Despite the entertainment side, TikTok has been showing to be the perfect place for business opportunities, both in terms of growth and sales.
Big beauty brands such as Kylie Cosmetics, Fenty Beauty, Lush, Kaja Beauty saw the potential of this app; in fact, they’ve already jumped on it and so far they’ve been getting the results they expected.
If you’re a beauty business owner, you might have asked yourself if the TikTok platform could work as well for your brand. The answer is yes and in the next paragraphs, you’ll discover why.
What made big beauty brands create a TikTok account?
Big beauty brands jumped on TikTok because they saw the new app as a powerful marketing tool.
There are some valid reasons that can support this affirmation:
- The audience
On TikTok, there are already 800 million active users that spend an average of 52 minutes on the app. With this huge audience, the chances for your business to get more exposure and to reach new people are higher than you expect. - It’s free
On TikTok, you can easily promote your beauty products by only investing in content creation. - Easy to use
TikTok offers all the necessary tools to create a successful video. Directly from the app, in fact, you can edit your video by adding special effects, stickers, sounds, recording your voice and so on. - Alternative earning possibilities
There are a lot of ways to monetize on TikTok. For example, you can go live for your followers and collect donations.
How can a beauty brand promote its products on TikTok?
TikTok is the place for creativity and originality. And beauty brands should already own these two characteristics.
However, for beauty brands, there are some types of content that work better than others. Below are listed some of the content ideas you can use for your business:
Show your beauty products in a new way
One of the best contents you could create is a video that shows your product. You can make it engaging by adding a song in the background and special effects.
Make-up tutorial
Another TikTok content idea is to create a video in which you or your staff explain how to realize a specific make-up by utilizing your products.
Behind the scenes
The behind the scenes videos can help you to get closer to your followers. So,
record funny moments, your staff at work or the process you go through to realize your products.
Before-after videos
Transformation videos are always appreciated by the TikTok community and one of the most engaging types of content.
Tips and hacks
Share tips and tricks with your followers and show them that you’re an expert in your industry.
