How Emerging Food Brands Prevail In Markets

How can innovative and emerging food brands follow the growth practices of established legacy food companies?

In this quick recap, I’ll share the plug-and-play formulas used by legacy food brands to reach their goals in the food business. You might think it’s simply a large budget but it’s actually nothing more than providing value, information, and context.

Yes, there are proven step-by-step formulas that the largest brands in the world use to enter new markets, communicate their value, sell the biggest accounts, and achieve their planned goals for the year. It’s almost routine, when followed. The biggest established food corporations gain authorization after authorization growing their business with a very similar playbook.

Innovative brands can follow suit. ♤

For example…

Startup, Georgia Olive Farms was inspired while in Italy to do develop an east coast olive oil and introduce to the US market. They entered the market by adjusting to authenticity, disrupted the market by initially focusing on chefs, and became recognized as one of the best in America by the writers at the Wall Street Journal. Today, Georgia Olive Farms has over 100,000 olive trees and they are growing.

Fondarific, cake decorators fondant solution, began in a backyard shed and with a prior lackluster name. They changed their name and increased pricing, found success on a television show on the Food Network and today they’ve grown to over 30 employees and recently recognized as an SBA Business of the Year.

Nadine had a recipe. She quickly developed her chicken salad into a multi-million dollar business by using systems and strategies of the most successful food brands.

The systems and processes are what helped them achieve massive success. These steps are repeatable and scalable formulas and processes. If you don’t know them, you are not going to figure it out without years of experience and failures. This is not a get rich quick process although you can make millions by working this process. It’s quite simple in the most basic form and I call them the 9 Pillars of Big Food Brand Success.

The 9 Pillars:

Product Innovation: Unmet Consumer Need

Creative Execution: Demonstrate with packaging, programs and diagrams.

Design with ideal consumer insight moms, dads, kids, ethnic food

Customer Centric: How your company and product resonates with ideal consumer?

Demonstrate how your product resonates in the life of consumer.

Consumer Insights: Consumer Characteristics and Use of Products

Third party Research, Surveys, Demos, Emails, Ask

Retail Insights: Give Direction to Retailer — Best Method, Seasonality, Great Promo Ideas

Experience, Trial, Practice

Consumer Connected: Show buyer your current Consumer Connections

Testimony, Email, Sales, FB Likes

Strong Brand: Demonstrate the Power of your Brand and Performance

Customer success stories, Retailers, Dollars, Share, Success in Market, Competitive Retailers

Traffic Builder: How will you drive business to the store and into department for your product?

Coupons, Advertisements, Social Media, Emails, Customers

Business Case: What will be the Financial Impact to the Category

Present your case for being authorized, financial impact on category revenue, sales and profits. Discuss share, unit movement and expected results.

The 9 Pillars are the action steps the largest global food companies use to dominate markets. My local, International and entrepreneur food clients learn and utilize these growth strategies to achieve millions of dollars in growth, more than $20 million in capital investment, along with 1,000’s of new retail and operator locations and amazing exposure.

The largest food brands utilize these effective strategies year after year to achieve continued success and leverage their current position and markets for growth. It’s not just budget but process that garners the results for these food businesses.

Benefit 1: Time compress results.

Benefit 2: It’s a roadmap to success, certainty.

If you want to grow your business faster and easier then begin thinking about and applying the 9 Pillars in your presentations, market efforts, and programs for retailers.

If you want to learn more about the 9 Pillars, check out my interview on the podcast Retail Propeller http://www.timforrest.com/9-pillars-of-big-food-brand-success.html

Also, my slideshare presentation is at this link: https://www.slideshare.net/TimothyForrest/tims-big-food-brands-9-pillars-of-market-action-fix-your-sales-presentation