Time — The Ultimate Currency
As John F. Kennedy once said, ‘We must use time as a tool, not as a crutch’. Time is money and nowadays we’re all getting poorer by the day. The amount of workload we have on a daily basis is often so vast, that we tend to look for anything that will spare us even a little bit more. Especially in marketing, we’re all hungry for time and ways to save and optimize it.
That’s why we’ve established a company called Landingi. We offer a landing page platform to help unleash marketing creativity and enable you to break free from the chains of IT availability. The main reason for using our software is even simpler than that — it saves you time.
Time, the final frontier, as captains Kirk and Picard from Star Trek would say. We’ve conquered much of our world, nearly all of it; except time. It’s not only the final frontier, it’s much more than that — it’s the ultimate currency by which we judge our tasks, campaigns and daily lives. We estimate time of pre-launch, campaign life, our business and private affairs. We want to make real or follow the concept of a work-life balance but sometimes we drown in responsibilities instead. We wait for a designer to prepare a landing page for us. We wait for IT to make it. We wait for a copywriter‘s feedback and IT to finally develop the page. Then we wait for the metrics and conclusions.
Why wait and struggle? By offering a landing page builder and more than a 100 landing page templates to go along with it, we have already saved hundreds of hours for more than 4000 companies worldwide. We maintain and update our builder on a daily basis, after hours acting as a go-between on our blog. We want to serve as a conduit, linking marketers to successful campaigns. Why struggle working with IT on a landing page and burn days, maybe weeks? A builder can take you there in a matter of hours.
Sometimes marketers feel like characters straight out of the movie In Time from 2011, starring Justin Timberlake. In this dystopian future, people achieved immortality. They reach the age of 25 and live forever as young adults. Or do they? Each of them had a timer built into their forearms. On their 25th birthday, the clock on the device counts down from 1 year to 0. If time runs out, the person dies.
Unless they work themselves to death (to actually survive, what an irony!) or win additional time in the form of time capsules by gambling, they are as good as dead. What makes sense in the context of the movie isn’t exactly entertaining in the real, business environment. People want their time, and they want it all, to quote the Queen. No time capsules, no limitations, just pure freedom to create and convert.
That’s why we launched our product 5 years ago, that’s why we decided to write our blog — to inform and educate. Now we’re launching this Medium channel — to inspire.
Expect exclusive articles. Not only about saving time and optimizing your productivity, but also on how to live your life and be a successful businessman, marketer, person. We want this channel to act as a helping hand.
Share this new space with your fellow teammates and friends. Comment and interact. We don’t expect you to make this channel your homepage. We dream, however, of being a regular guest on your smartphone, tablet or laptop.
It’s good to be here. Now let’s transfer you some precious currency, shall we? :)
Main Croupier (or Content Marketing Manager, whatever you want to call it)
