Audio-visual team application brand design
Jamm/graffiti is a cool application for designers and developers working in remote/distributed teams to stay connected with the rest of their team in a very audio-visual way.
It works like a walky-talky in the virtual world. Users can just hold and send a voice message. It’s so instant to empower the ad-hoc communication between teammates.
The identity have to reflect the moment/event of adhoc-instant-informal-collaboration.
The most relevant exploration in the above direction is Teamhug.
The logo symbolizes natural flow. The knot symbolizes human form and inclusion in the team. When anyone was given a pen/marker/spray can their first stroke would not be a straight line but a ring link line.
Application of branding in the product.
The most taken action in the app is initiating a talk.