Hyperpg design
Hyperpg, a part of Juspay, is a payment aggregator designed to streamline and simplify online payments.
Hyperpg’s brand identity centres around a sine wave, symbolizing seamless, continuous, and efficient transactions. The sine wave represents the fluid and smooth nature of the payment solutions, capturing the essence of reliability.
The logotype is designed to represent the developer-friendly nature of the product. This also symbolises easy-to-integrate capabilities.
Colour Scheme: The blue colour (#007BFF) represents trust, dependability, and professionalism, while the white sine wave adds a touch of simplicity and clarity.
Typography: The logotype “hyperpg” is customised to look like a semi-mono type which we often see in the developer terminal.
Visual Elements
The brand identity is rooted in the symbolism of the sine wave. This pattern is not just a design choice but a display of Hyperpg’s commitment to providing uninterrupted and efficient payment solutions.
Sine Wave Pattern: The sine wave is the core visual element, representing the brand’s commitment to smooth and efficient payment solutions. This pattern can be used in various brand materials, including website graphics, marketing collateral, and product interfaces.
Analog Touch: Incorporate elements that remind analog devices, such as sliders, dials, and gauges, to evoke a sense of precision and control in the user experience.
Website Design
While Hyperpg operates in the digital realm, the design philosophy incorporates an analog touch, precision instruments and control panels. This blend of digital & analog should be evident in our website and product interfaces, where sliders, dials, and gauges create an intuitive user experience that is both modern and nostalgic.
This is how the entire website statically can look like.
Brand touchpoint
The same pattern has the potential to be used as a screen display to represent the processing status of transactions
Marketing visuals
Iconography
We have taken a unique direction where analog meets digital.
It is exciting as we continue to explore a new representation of one of Juspay’s products. As always the right product demands the right branding.
