The Google tech bros behind Bodega have an idea that’s actually decades old

Meet the Automat. (Seriously, it’s the same thing.)

Rian Dundon
Timeline
3 min readSep 14, 2017

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A woman selects items from the glass case at a completely automated section of a supermarket at the 30th Annual IGA Food Store Convention at the Waldorf-Astoria in New York, July 19, 1956. She puts a large round “key” in a matching slot while she presses buttons to make her selection. The selected items are recorded on a tape inside the key while the amount due is tabulated at the same time. (AP/Hans Von Nolde)

In one form or another, automated shopping has been around for ages. German vending machines were already dispensing chocolate bars to impatient little children in the 1880s. A few years later the first automat—or automatic restaurant—opened in Berlin, and soon the innovation had swept through Europe and across the Atlantic, where the first American version was operating in Philadelphia by 1902.

The earliest and most prolific of the automat chains was Horn & Hardart, which at the peak of its popularity maintained 40 locations in New York City alone. Many automats of the early 20th century took the form of a restaurant without servers, lined with nickel-operated machines dispensing everything from coffee and cake to chicken potpie. The convenience and price were a boon to hurried office workers and unemployed actors alike, and while the automat fad in the U.S. was all but over by the 1970s, its descendants, in the form of fast food restaurants and stand-up vending machines, endure. In countries like Japan and Holland, large electronic boxes can be found conveniently placed in busy public spaces, offering easy access to daily necessities for a good price. It’s a great system for people on the go, as well as those who find themselves too busy for human interaction—but it’s definitely not new.

Automat in Amsterdam selling various deep fried snacks. (Wikimedia)
(left) The first automat Berlin, Germany, in 1897. | (right) Streetside automat for snacks in Holland. (Wikimedia)
Electric bulb automat, Great Britain, 1932 (ullstein bild/ullstein bild via Getty Images)
An automat in Manhattan, 1936. (Wikimedia)
(left) Automat for liquor, Leipzig, Germany, 1931. | (right) Automat for sausages at a train station in Germany, 1931. (Wikimedia)
Postcard for the Horn & Hardart automat in Philadelphia, 1906. (Wikimedia)
Various automat offerings from the 20th century. (New York Public Library)
Amsterdam hot food automat. (Wikimedia)
Automat for nylon stockings, Germany, 1956 (Fritz Eschen/ullstein bild via Getty Images)
Shopping at a Manhattan automat in 1944. (UC Berkeley Bancroft Library)
(left) A Dutch streetside automat at the train station in Zwolle. | (right) A dedicated automat for milk, c. 1950s. (Wikimedia)

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Rian Dundon
Timeline

Photographer + writer. Former Timeline picture editor.