The Time We Fired 2/3 of Our B2B Customers
Yes, we did it, and more than doubled our profits in the next 12 months.
Several years ago I was the founding operating partner in a startup B2B service business. At first, we couldn’t get arrested. We took any client that would hire us, crappy project, sketchy company, low pay. It didn’t matter. In that first year, we learned the business, built solid systems, staff, and figured out who we wanted to be.