Let’s Start a Company

A few weeks ago in a Slack channel far, far away…

Let’s Do a Little Quality Control

Bad cables are REALLY bad. Google’s Benson Leung learned this the…

Let’s Crack the Universal Product Code

If you’re like me, you’ve never thought much about the Universal Product Code (or UPC). There’s a barcode on everything I’ve ever purchased, sure, and the barcodes obviously corresponded to the item I bought, of course, but there are so many questions:

Let’s Give Everyone a Lifetime Warranty

Growing up in 1990s Connecticut, there was one backpack to rule them all:

Let’s Figure Out If We Should Charge for Shipping

Let’s Source Some Tiny Cables

SCENE: Apple Store in a nondescript American mall. People are milling about, thinking about how the…

Let’s Break Some Cables

Simply plugging our tiny cable samples in wasn’t enough — we needed a real…

Let’s Choose an Online Shop Platform

There are many tools to build an online store: Shopify…

Let’s Photograph Some Tiny Cables

Everyone knows what a cable looks like.