How to do the “Product / Market Fit” survey with your customers

Answer the most dangerous question a customer can ask

Justin Jackson
Jan 12, 2017 · 1 min read

👋 Hi, I’m Justin, the founder of Transistor.fm (a podcast hosting and analytics startup). If you like this, you’ll probably like my blog.

The most dangerous question a customer can ask is:

“Am I still getting value from this product? Should I keep paying for it?”

Your challenge, as the product owner, is to help those people before they leave.

One method for identifying potential problems is sending your customers the Product / Market Fit survey.

Downloads

Product-Market-Fit-Survey.PDF (43 KB)

Typeform example

Tools

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