How to get big results from small efforts

Justin Jackson
Mar 17, 2017 · 3 min read

People ask me why I advise them to focus on small marketing wins every week instead of looking for one BIG win.

I’m going to get to that in a second but first…

Do you remember being a poor college student? Did you ever go home to your parent’s place so that you could eat their food? I did! I would try to fit a week’s worth of calories into one day. I’d go home, and I would overeat until my stomach hurt. Sure, I was saving money… but at what cost?

Marketing requires consistent effort over time

Here’s why:

First: marketing doesn’t work like a jackpot. It’s unlikely that you’ll find one magical tactic that will cause an avalanche of sales. Instead, it’s better for you to diversify your investments. Try a bunch of different tactics and a bunch of different channels. This way you’re not putting all your eggs in one basket; you’ll be getting customers from different places.

“Marketing doesn’t work like a jackpot.”

Second: marketing is a lot like physical fitness. Small gains every week give you the biggest gains overall. If you want to look like Arnold Schwarzenegger, don’t just show up at the gym once. You have to show up every single week. You have to put in the work. It’s consistent effort over time that builds the biggest muscles.

“Marketing is a lot like physical fitness.”

And lastly: for many of you, marketing is a big hairy ugly scary problem. What’s the best way to deal with an overwhelming problem? Break that complicated problem into simpler steps!

“The best way to deal with an overwhelming problem? Break that complicated problem into simpler steps!”

My marketing advice for you

Try something new every week, evaluate the results and then double down on the tactics that work.

One week, install Google’s Webmaster Tools and learn how to use them. The next week try blogging on Medium. The week after that? Run a small Facebook advertising campaign.

“When I do a channel, I immerse. I focus on that channel for a solid week. I don’t scatter myself. I might budget $100 a day, and sit there and watch it. Because I want to know quickly if this is going to work or not. If I get four or five days into it, and I’ve spent a decent amount of money, I can start to tell where the trend line is going. I literally monitor it every couple of hours. Like, log in, look at it, see what it’s going to do, stop ads, start new ones. Then if that channel doesn’t work, I can move on to the next one.” — Rob Walling

By the end of the year, these baby steps will have turned into big wins overall!

Most people can’t do this on their own. They need a guide or a system. Some folks solve this problem by hiring growth marketers (they’re around $300 / hour.) Others will spend hours and hours scouring the internet for marketing tips and growth hacks and marketing strategies.

Traditionally to make marketing work, you had to either spend a lot of money or spend a lot of time.

“One thing I love about marketing is that sometimes you’re only one tiny maneuver away from a big win.” — Rob Sobers

I’ve found a middle ground. I’m working on a new system that guides you through the complexity of online marketing without having to spend thousands of dollars and without having to spend thousands of hours.

Interested? Sign up below for a free preview:

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Originally published at tinymarketingwins.com on March 17, 2017.

Tiny Marketing Wins

Small marketing wins every day = Big wins overall

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