Should you separate your marketing site from your web app?

In episode 319 of their podcasts, Mike and Rob got this listener question:

When creating a SaaS app, what are the pros and cons of having your marketing website and the actual SaaS code base combined into a single repo?

I’ve been working with SaaS companies for 8 years, and my answer is to keep them separated. Here’s why:

Reasons you should have your marketing site separate from your web application:

  • no need to test and deploy your application every time marketing needs to make an update
  • less interruptions for your software developers
  • marketing dept has more flexibility and agility
  • marketing and app can use separate libraries + assets
  • built-in redundancy (if your app goes down, your marketing site stays up)
  • improved security (you don’t need to worry about a WordPress vulnerability taking down your app)
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Originally published at tinymarketingwins.com on December 29, 2016.

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