5 Examples of How Your Crowdfunding Video Should Look Like.
There’s no question that videos are an essential part of any crowdfunding campaign. This topic has been covered a lot and quite a significant amount of studies showed that campaigns with videos are 85% more likely to achieve their funding goals. But, ironically, only having a video is not enough to have people support your campaign. A Crowdfunding campaign video should have some basic criteria and a lot of creativity, and there is no need to spend thousands of dollars on making a successful video; simplicity and a good team are the keys to success.
Here are our 5 outstanding examples of how the crowdfunding campaign video should look like.
But first, let me leave these basic criteria here.
- The Video has to be Short (4 min. max.)
- The plot has to reveal the product as soon as possible, not make people wonder too much what it is all about(there are some exceptions though).
- It has to contain a clear and simple description of the product.
- It has to be Creative
- It MUST have a clear Call To Action.
- It should involve team members.
- It is preferable to tell the story behind the creation of the product.
1. Sitpack Zen X — The world’s most compact chair.
I won’t be afraid to say that this is one of the masterpieces among crowdfunding videos.
First of all, the video is made into a movie and it makes you enjoy it and not feel that you’re watching a commercial, this is a well-known practice among the world’s biggest companies.
Key Takeaways:
- The product is shown at the 4th second of the video.
- They make you feel like you are one of the interrogators(sitting on the left) and just watching how the other guys are examining the product and you feel very comfy in that position because nobody is asking for your opinion, attention or a call for action. You are staying aside.
- User experience and examples are shown as well but in a surprisingly creative manner.
- Most importantly the length of the video is just perfect It lasts only 1:59 which makes it so easy to watch that you don’t even think of stopping it. There is even a certain opinion among professionals that videos under 2 minutes are one of the most successful and convertible ones.
- Smooth transition to a call to action with the actor when he makes eye contact with the viewer.
- It makes you laugh!
Negatives:
- The team is not in the video which is not recommended by the instructions for crowdfunding videos.
- There is no background music(it’s very quiet) for more than the half of the video which is rare.
2. Använda. A Great F*cking Bag.
The video of Använda. A Great F*cking Bag is another great example of how a good crowdfunding video may look like. Actually, there is nothing extraordinary in this video, just a great sense of humor and cool background music.
Key Takeaways:
- Humor, black and sarcastic. People love this and may watch until the end for a hundred times.
- Length of the video is only 2:31 min. Doesn’t make one feel bored while watching it.
- All the existing features of the product are shown in the video in a simple way without tropes, but at the same time, the descriptions are unique and fun.
- User experience is shown as well.
- Background music, that so perfectly matches with the text.
- The problem-solution concept. (You have sh*t, Använda carries it :D)
Negatives:
- The team is not shown in the video.
- No direct call to action.
3. Font Awesome 5 Free.
It seems really hard to make a video describing a software product, but these guys, as they say, “cooked up“ something very cool. The mood in this video is enough to make one watch it till the end.
Key Takeaways:
- The video is very nice and colorful and this compensates the lack of understanding what Font awesome is at the beginning of the video.
- Not distracting background music.
- Perfect length (2:46 min.).
- Considering that the product is software and it is not easy to describe one through video and not make someone bored, these guys have found a perfect solution they used tropes to explain what Font awesome is with the help of those good looking pastries.
- User experience is shown.
- It’s a quite funny video.
- Features of the product are explained.
- Clear call to action.
Negatives:
- The team is not shown in the video.
4. Flick.
This video is just as amazing as their product. Very positive and light.
Key Takeaways:
- First of all the video is very funny and positive.
- The creative team is shown in the video.
- The story of the product is told.
- User experience is shown.
- All the functions of the product are explained.
- “How to use it” is also covered.
- The video is super simple, without any extraordinary things and expenses.
- The length is also acceptable 3:26.
- Clear call to action.
- No distracting background music.
Negatives:
It is really hard to find something missing from this video.
5. Fidget Cube: A Vinyl Desk Toy.
This video is an exception in our chart. First of all, it is not short like all the other examples, but from the first second, it makes the viewer curious: What is this all about? The character in the video seriously describes a problem which is not at all serious, but there is the trap and humor in it, you become involved in the video and don’t even notice how you watch that 5:09 min. video until the end.
Key Takeaways:
- This video is very funny and positive.
- The creative team is shown in the video.
- The story of the product is told.
- User experience is shown.
- All the functions of the product are explained.
- “How to use it” is also covered.
- The video is super simple, without any extraordinary things and expenses.
- Clear call to action.
- Great matching music.
Negatives:
- The length of the video is longer than an average crowdfunding video which comes to 5:09 min. (Though it doesn’t bore the viewer at all)
This is it, no special equipment no highly paid actors. As you can see making a successful crowdfunding video is not difficult at all. We may notice that all these videos have two things in common humor and small budget. Big budget doesn’t guarantee the success of the video at all. It’s all about creativity.
So go ahead and make your own super cool crowdfunding campaign video and share this article with the rest of the world
Originally published on Profunders.club.
