BRNT Group, once reliant on in person onboarding, delivers digital product education with Quickify AI
As the Director of Brand for BRNT Group, a design house that develops products and brands in the recreational cannabis space, Ally was looking for a better digital way to deliver product education.
She also couldn’t travel to visit sales reps, talk about her brand, and showcase the uniqueness of their product in person.
Why?
It was 2020. During the pandemic.
BRNT Group chose to work with the team at TIQ Software, creators of Quickify AI, to help her build a complete product training site to deliver cannabis product education to a target audience of 300 retail associates across Canada.
With Quickify AI, BRNT Group achieved:
- 20+ minutes of engagement
- 86% completion rate
- 94% positive program rating
- 100% associates targeted reached (in 3 weeks, instead of 3 months!)
Challenge
Ally started searching for a website developer.
An agency or studio that could build a microsite with a login portal, landing pages to deliver her brand and marketing materials, product videos, and bite-sized interactive training modules to engage her audience.
She was quoted $80,000 for a content managed website, no content, and no training modules — she’d have to build everything on her own.
It was too expensive. It would take 6–8 months to launch.
Solution
With only 30 days to launch, Ally used Quickify AI to deliver:
- Brand story: deliver elements of the MadeBy brand story and technical product knowledge using interactive media, activities and scenarios.
- Marketing and sales materials: create an easily accessible repository where retailers can find supporting marketing collateral, administrative documents, videos, and book one-on-one support.
Here’s how it works…
Step 1: Email Campaign — Ally sends one email to her intended retail audience using an email newsletter (Mailchimp) with a link to her TIQ project — one link that works on any device.
Step 2: Portal — once a retail associates click or tap on the link, they create their own account and login.
Step 3: Home Screen — next, associates choose either the BRNT brand or the MadeBy product courses.
Step 4: Interactive Courses— the MadeBy module walks the associate step-by-step through a series of interactive media, activities and scenarios on how to understand and sell the product.
Step 5: Analytics — Ally reviews the performance of the program in real time using her Quickify AI Dashboard.
We’re just blown away by the design and functionality of the software and the product knowledge modules. The software is awesome. I would definitely recommend it!”
Ally Mcilwraith,
Director of Brand
Results
Ally achieved and exceeded her sales and marketing targets for her product launch. With Quickify AI Ally:
- Delivered a dedicated digital product portal.
- Engaged associates with an engaging product knowledge module.
- Helped retail associates get just-in-time information about her products.
- Boosted sales through brand and product awareness.
Retail associates loved it
94% of the 300 retail associates targeted by the BRNT Group surveyed loved the BRNT Group experience:
Thank you for creating this! I work part-time evenings and weekends, so I tend to miss the reps when they visit. Being able to get firsthand education directly from the brand was a great experience.
Sarah J.
Fire and Flower
Very interesting content, delivered in a digestible, short time frame. I like the colours, layout, and even the little tune that plays on the activity pages.
Jessica H.
Spirit Leaf
Loved learning through this method!! I feel like I’ve retained all the information as you guys made it so easy to learn! I’m super stoked, thank you :)
Michael B.
Fire and Flower
