A Guide To Organizing a Charity Event ♥️

Organizing a charity event to raise awareness or funds for a cause is a noble endeavour but it can also be time-consuming, expensive, and stressful. Here are 8 tips to have at the back of your mind to ensure success.

1. Determine your goal: Ask yourself what your goals are — it could be to raise money, raise awareness, or both. Outlining your goal helps to determine what kind of charity event you plan. For example, if your goal is to raise money for underprivileged children, you may decide to organize an auction or a yard sale; if your goal is to raise awareness about hypertension, you may decide to plan a marathon or a walk. Outlining your goal also makes it easy to measure impact — this way you will know if your event was successful or not. Your goal should be clear and realistic — it is better to overachieve than underachieve.
2. Identify your target audience: In identifying your target audience, you need to consider the nature of the cause and potential support base. This is a crucial step because it influences other decisions you have to make. For example, if your target audience is people aged 40–55, your choice of event theme, venue, entertainment, and even feeding will be different from if your target audience is people aged 18–30.
3. Create a budget: Like with any other type of event, you need money to plan a charity event. When creating your budget, take into account all the possible expenses that will be incurred including venue, food, marketing materials, logistics, staffing, etc. It is also advisable to have some money in an emergency fund for unforeseen expenses.
4. Assemble a team: Planning a charity event is not a walk in the park. You need a team of volunteers who care about the cause like you do to assist with the planning and logistics.
5. Attract sponsors: You don’t have to bear the financial burden of planning your event alone. Find brands that align with your cause and offer them promotion in exchange for sponsorship.
6. Promote, Promote, Promote: You need to have a promotion strategy that covers all the marketing channels relevant to the target audience you have identified. Your promotion plan must include a well thought-out social media strategy that includes pre and post event content and real-time posting during the event. Your messaging should be clear, shareable, and with a direct call to action.
7. Get donations: There are many ways to raise money for your charity event. A popular way to do so is by ticket sales. Decide if you want different pricing levels or a flat ticket fee. tix.africa is an online ticketing tool that helps you collect payments with features for you to determine your payout frequency and track your sales tab. The tix organizer app also helps you manage admissions by checking guests in using the QR scanner feature. You can customize your event page, personalize your ticket email and we’ll evEN remind your guests about the event 48 hours before the day! All you need is an email address to get started.
8. After the event — After your event is over, it is important to send thank you notes to donors, staff, volunteers, guests, and everyone who contributed to your event in one way or another. tix.africa has an easy to use email marketing tool that you can use to send thank you emails to all attendees. You can also export attendees data and randomly pick a few people to call to express your gratitude for a more personal touch. Doing this will make them feel appreciated and will likely secure them as a future donor.

Are you planning an a charity event soon? Well, you’ve come to the right place.

Get started with tix.africa, a simple solution that combines event ticketing, event access control with multi-staff capabilities, collecting payments, and robust event reporting.

Don’t have an account yet? Sign up. All you need is an email address to get started. We’re social and we want to you like, follow and be our friend! Keep up with us on Instagram, Twitter, and Facebook.