Our Pre Seed Round

Folayemi Agusto
tixdotafrica
Published in
2 min readJul 7, 2021

We publicly launched tix in beta in March 2019, and unfortunately for our industry, 2020 was a write-off for the most part. Now, 27 months later, it finally feels like we’re getting started.

How Did We Get Here?

In 2018, after a successful but highly disorganised EatDrinkFestival the year before, Nosa, Timi, and Ope started working on what would eventually become tix. Nosa and I had been having challenges with ticketing and payments for EatDrinkFestival for many years. Still, we were never decisive about tackling it.

The Past

The earliest version of tix was so elementary; you couldn’t do much else than buy an event ticket. While for event organisers, all they could do was list an event for sale. That was it. The pandemic happened, and we added support for virtual events and integrated with Zoom to make that happen. With that, event organisers could create an event on tix to collect registration/sell tickets and host the event on Zoom without needing a Zoom subscription.

The Present

Tomorrow, we will deploy our biggest release yet since we launched — tix pro. More on that in a separate blog post, but this release will ultimately enhance our capabilities of supporting different types of events out of the box. It will improve our users’ experiences and, most importantly, give them more flexibility for selling tickets online.

The Future

Due to the COVID-19 pandemic, in the past year, we have focused mainly on developing our technology for collecting registrations and selling tickets, as in-person events were essentially on pause for most of 2020. This new funding will allow us to continue working on tix pro and developing our core technologies — ticketing, access, and cashless. It will also enable us to expand in Africa (and live up to our name!). The pandemic took a lot, but it also presented opportunities for virtual events. We are working on developing our own native virtual event space. As I said, we’re finally getting started.

We’re grateful to our new and existing investors, including Microtraction, HoaQ, Ire Aderinokun, our stealth investors 👀, and some other special angel investors. We’re also so thankful to our users who kept us in business over the past 15 months. It was challenging but surviving was non-negotiable.

Finally, I am forever indebted to my team at tix — Nosa, Shalom, Dami, Blessing, Nneka, Kazeem, Deji, Tofunmi, and Kachi. Each one of you is incredibly talented, and together you are phenomenal. None of this would be possible without you. Thank you.

🧡 Folayemi

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