100+ Brands Have Invested In eSports: Q3 2017 Brand Tracker
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TNL Take: Through all of 2016, there were 50+ Non-Endemic Brands that invested within eSports.
Now through Q3 of 2017, we have doubled the number of Brands investing with 100+.
KEY TAKEAWAYS:
- AUTO: Became one of the fastest growing categories for the quarter with two large deals done via Mercedes-Benz and BMW
- APPAREL: Saw the largest increase in total of Brands within the category and expect more activity as we hit the holiday period and begin 2018
- VENUES: Venues such as Casinos (Palms) and Hotels (The Loop) also made their first appearance on the list
- TELCO: Continued to show strength in the space with renewals (Comcast Xfinity) and several team deals and the League of Legends 2017 World Championship with T-Mobile
- CPG: Also saw several renewals (Brisk, Gillette) along with new additions (Nissin, Betty Crocker)
The Q3 2017 Brand Tracker list:
APPAREL
Puma
Jack and Jones
quint
Feetz
AUTO
Mercedes Benz
BMW
Hyundai
BEVERAGE
Coco Fuzion 100
Coke Zero
CPG
Snakmandoo
Yogi Yalla
Nissin Cup O Noodles
Brisk
Betty Crocker / Gushers
iBar
ENTERTAINMENT
The Kingsman
MISC.
Sennheiser
mvave.au
Panzerglass
Leesa
StarLucK
Loto-Québec
RESTAURANT
Sugar Bun
Chipotle
Bubba Burger
TELCO
T-Mobile
Comcast Xfinity
Toshiba
Telefonica
MyDealz
GoDaddy
Bell Canada
IKAN
OVH Canada
VENUE
Palms
Loop Hotels
EventsDC
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