2017 eSports TV Ratings: Madden Championship, Street Fighter Soars And FIFA

2017 Madden Champion Skimbo (Photo: EA Sports)
The Next Level 187

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TNL Take: This weekend saw some impressive numbers for eSports on TV:

TNL Infographic 038: 2017 eSports TV Ratings (Infographic: The Next Level)
  • EA MADDEN: This weekend saw the conclusion to EA Madden’s 1st Season of competitive play with Michael “Skimbo” Skimbo taking home the belt along with $100,000. While the total viewers were ~100,000 less than last year there are two potential reasons: 01/ Last year’s Championship was on ESPN2 which is in 15M+ more households than the NFL Network /02 The 1st Madden Championship on TV, held on Tue afternoon and with no other eSports competition probably added to the allure.

The 48,000 viewers in the 18–49 demo was the #2 ranked show on NFL Network for Sunday.

  • ELEAGUE STREET FIGHTER: This week saw Turner’s ELEAGUE Street Fighter series soar to 221,000 total viewers and 145,000 in the 18–49 demo making it the #2 ranked show for the year and even ahead of ELEAGUE’s Counter-Strike Major. Will be tough but would great to see the 5/26 Championship reach the 300,000 total viewers mark.

Even more impressive, ELEAGUE beat the English Premier League in BOTH total viewers and the 18–49 demo. For the Twitter “comments”, the EPL afternoon slot is better than ELEAGUE’s 10PM start time in addition to being….the English Premier League which got $1B from NBC Sports for a 6-year rights deal.

  • EA FIFA: The 5/6 Europe Regional ratings were updated garnering 83,000 total viewers and 46,000 in the 18–49 demo. This weekend is also the conclusion to EA FIFA’s 1st Season as well as the finalists battle it out in Berlin.

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