Q1 2017: The Brands That Invested In eSports
TNL Take: In 2016, we saw over 50+ Brands (FYI: Ending the term “Non-Endemic”, we are well past that) invest in the industry.
In the first quarter of 2017, we’ve already seen 30+ Brands make the move. When Brands re-invest in a platform, that shows belief in the ROI and returning companies like Coca-Cola, Gillette, Pepsi, Geico and others have done that.
Then there are brand new entrants like Dollar Shave Club, Aviasales — the largest Russian travel search engine — and Gerolsteiner, a German beverage Brand and more movie studios.
As soon as there are 40 hours in the day, all of these deals with additional details will be in the TNL Brand Tracker.
Will we see 100 Brands invest in eSports in 2017?
At this trajectory, we very well could be. I present to you the 2017 Q1 eSports Brand list.
I’ll post a high-res image shortly. As always, feel free to use this in presentations, pitch decks, chats with your boss, hang on your fridge — just please give attribution to The Next Level. And if you see 1 Brand missing — please email me.