TNL eSports Guest Podcast 005: Yellowstar, Head Of PSG eSports

Bora “Yellowstar” Kim, Head of Paris Saint-Germain eSports (Photo: PSG eSports)

The Next Level 197

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TNL Take: In this edition of The Next Level eSports Guest Podcast, we speak with Bora “Yellowstar” Kim, former League of Legends player for Fnatic and Team SoloMid, who now manages eSports for top French soccer — sorry I’m a Yank — team Paris Saint-Germain.

We cover:

• Yellowstar first playing video games when he was just 2 years old and first dipped into eSports with Starcraft at age 8.
• His thoughts on Riot eventually moving towards a franchise model vs. the current league structure [Ed: This was recorded prior to Riot actually announcing the move to franchising]
• Transitioning from being an eSports athlete to working on the business side of eSports
• Why he chose Paris Saint-Germain
• The biggest challenge of building eSports at PSG and what’s been the easiest
• PSG’s brands deals with ASUS Republic of Gamer’s and Microsoft
• Why France has been one of the most active countries and teams involved with eSports and why other soccer teams haven’t made the eSports investment
• What other eSports titles is PSG looking to enter
• The biggest one: Will Yellowstar return to League of Legends and both run and play for PSG eSports?

Hope you enjoy our conversation

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