TNL eSports Podcast 030: Consumer Behavior In A Virtual World
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TNL Take: The latest edition of The Next Level eSports Podcast 030 , I speak with Clicksuasion, a research-based Behavioral Marketing Podcast focused on how consumers make decisions.
We chat about:
-Brand advertising and influence on sales
-Gamification Strategy
-Effects of additive experiences on UX
-Advantages/disadvantages of soliciting friends to gain in-game incentives
-Motivations for users to purchase virtual equivalents of real world products and services
-Industries that missed opportunities
-Components of a successful partnership
-What would I do in my career differently?
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