Twitter To Live Stream 1,500 Hours Of eSports
Remember when I said Twitter would enter eSports back in July of 2016?
Here’s what’s happened in the first 2 months already:
- YouTube Gaming’s Exclusive rights to ESL Pro League
- Facebook’s Exclusive deal for Blizzard’s Heroes of the Dorm
- ESPN’s flagship channel to broadcast EA FIFA
- Univision Deportes and EA Madden Bowl
- NFL Network to broadcast EA Madden NFL
- H1Z1 documentary series and tournament on The CW during primetime
- EA FIFA on BT Sport
- Street Fighter coming to ELEAGUE
It’s all coming together.
Now back to Twitter. In 2016, Twitter broadcasted 1 event for less than 10 hours of content.
Twitter will now broadcast 15 events producing 1500+ hours in 2017.
The deal consists of ESL One — how many more partners will ESL partner with? — Intel Extreme Masters and the DreamHack circuit.
The first broadcast occurred this past weekend with the Intel Extreme Katowice tournament in Poland (FYI, both ESL and DreamHack are owned by Swedish media company MTG)
Now these aren’t exclusive content deals to Twitter but there are two points that are highly interesting to me:
- The ad packages will more closely resemble TV style ad spots; with highlights and recaps which can be sponsored
- Here’s the bigger one: ESL will produce a weekly 30-minute show — aka an eSports SportsCenter — that will be exclusive to Twitter
I’ve lost count of the number of times I’ve said that eSports needs better, customized content and look forward to seeing them role this out.
It’s great to see major companies like ESPN, Yahoo, Turner, Twitter, Facebook, Mashable and many others begin to invest more in their eSports coverage.
I spoke further about Twitter’s big entrance on WWG’s live Twitch show “The Checkpoint” last week which you can see below (starts at 17:30):