To Do Things Better

Why I write

With great courage, today I start writing those ideas that keep my mind busy every day.

They are just thoughts that arise as missing notes and random drawings on the Moleskine of the moment. Mostly, they are ideas related to my profession: design, a discipline that I am passionate about.

Ideas on design, branding, communication, advertisement… and how they affect our daily life. I don’t want to think about these disciplines without considering their impact on society. So I write. I am convinced that taking a critical approach to what we do, encourages us to do things better. And to do things better makes us better people.