This Father’s Day, give Dad the gift of social and environmental consciousness

Mirah Alix
Jun 9, 2020 · 4 min read

How to talk to your parents about sustainability and social impact.

There’s a common misconception that women are more socially and environmentally conscious than men, especially when it comes to their shopping habits. Perhaps it’s just that more products and platforms are marketed towards women, creating an “eco gender gap”, where green branding might as well be pink. Other factors may include that women make 80–85% of household shopping decisions to begin with.

Even toasting good’s following is over 70% female, so let’s take a moment to focus on the men in our lives — after all, they do account for 50% of the world’s population! With Father’s Day approaching on June 21st, now is as good a time as any to consider how to have conversations about social and environmental responsibility with men, and with older generations. You can also spark his interest with a gift that gives back, from toasting good’s Father’s Day Gift Guide.

Meet him where he’s at

“It’s always best to approach these conversations with curiosity and work to understand the other person’s views.” -Veronique Ehamo, a Black community activist

Even if you don’t reach a full agreement, having a calm and respectful conversation can work wonders to open someone’s mind to new ideas. Maybe Dad won’t commit to becoming a vegetarian overnight or rush to the next women’s march, but he might try Meatless Mondays and be willing to support women-owned businesses. Starting small is a way to say, “I’m here with you, and we can do the work together.”

From the Gift Guide: Thistle Farms Shave Gel (Woman-Owned, Supports Women & Minorities); Women’s Bean Project Thai Curry Cashews (Vegetarian, Woman-Owned & Supporting); Zen of Slow Cooking Smoky BBQ Multi-Cooker (Creates employment for adults with developmental disabilities)

Make it “manly”

When it comes to eco-friendly apparel — sneakers, denim and outerwear lead the way in men’s preferences. Encourage him to try Patagonia over the value-brand at Dick’s Sporting Goods, or Nisolo boots and GroFive sandals over mass-produced shoes that don’t pay fair wages. Quality, durable leather and outdoor goods will satisfy his lifestyle (or his dubiousness and high standards!) while making a positive contribution to brands that value laborers and the environment.

From the Gift Guide: HaitiMade leather portfolio (creates employment for men & women in Haiti); GroFive Men’s Expandals (innovative, long-lasting shoes donated to children worldwide); Tree of the Field Pit Kit (biodegradable fire building materials)

Use positive reinforcement

Finally, stay positive for yourself!

Conscious consumption is a lifelong commitment, and we’re all at different points in the journey. It’s important to remind yourself of all the progress you’ve made, which will help you to bring your parents on board as well! Team up, support each other and have fun while making a positive difference with your everyday actions.

toasting good is a conscious lifestyle platform powered by Social Enterprise Alliance. Our mission is to inspire a movement of people passionate about social impact and eager to create change with their daily actions.

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toasting good

toasting good is a social impact shopping guide and…

toasting good

toasting good is a social impact shopping guide and conscious lifestyle publication inspiring a movement of people to create change with their daily actions. Powered by Social Enterprise Alliance.

Mirah Alix

Written by

believer in business for good • mirah.me

toasting good

toasting good is a social impact shopping guide and conscious lifestyle publication inspiring a movement of people to create change with their daily actions. Powered by Social Enterprise Alliance.