MEDIA CFO — Episode 002 — Philipp Hoffmann of Rushlake Media talks to Tobias Jaeger about his new VOD venture Kino on Demand and the changing film distribution landscape

We sat down with Rushlake Media founder Philipp Hoffmann to talk about the new rules of VOD, the future of film distribution, and release windowing.

Tobias Jaeger
May 1 · 27 min read

My impression is that most of the film schools consider themselves as artistic schools, which are focused on directing and writing. Producing is considered as a service to directors. That’s why it’s in so many cases it’s called creative producing, which is fair enough. In the end you should not miss out the other aspect, which, of course, is that it’s important to keep your business together.


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Rushlake Media founder Philipp Hoffman talks about his new VOD venture Kino on Demand, the new rules of VOD, and the future of film distribution and release windowing.

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Rushlake Media founder Philipp Hoffmann giving an executive keynote to global film finance leaders about customer loyalty in film exhibition at Zurich Summit in 2018.

Moreover, and that’s indeed a true story, with a great lecturer at film school at times, David Bordwell. And he nailed it down by saying in a seminar, and I remember exactly that sentence, “The money is not in production, it’s in distribution.”. And I thought, okay, well that sounds logical.

I remember that many people thought the digital world is, let’s say, the overflow reservoir of everything which does not work in the analog world. We just throw it in and somebody will love it and somebody will watch it. It’s just not like that. Funnily, later on it became kind of the threat to many things. Oh my goodness. It’s disruptive. It destroys our existing business model, which in fact is not exclusive to the film world. Every industry, generally speaking, which is hit by the digitalization faces exactly the same challenges.





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Media CFO

Stories from the frontlines of finance, strategy, business affairs, and legal in the global media & entertainment industry.

Tobias Jaeger

Written by

Entertainment investment banker turned CFO at Colibri Studios. Proud father and husband. Love all things media & entertainment industry, finance, and aviation.

Media CFO

Media CFO

Stories from the frontlines of finance, strategy, business affairs, and legal in the global media & entertainment industry.