Why Netflix, Amazon, Apple & co. are Spending Billions of Dollars on Original Content

With an ongoing war of content to attract new subscribers to their services, broadcasters, studios, and streamers are out-spending each other to gain the upper hand. With first casualties surfacing and no clear winner on the horizon we look at the economics of content and why the war chests are only going to get bigger in the coming years.

Tobias Jaeger
May 17 · 6 min read

“Owning the rights is the Holy Grail. That’s what everyone is after. Controlling rights is the name of the game.”

Watch the original interview in German on Inside Wirtschaft’s YouTube channel.

“So there are only two options, create something for everyone or find a niche to own and go deep.”

“Only when they own the rights can they control the exploitation and they are not dependent on existing deals that have been made with content buyers.”

“In addition, the new content players don’t have the expensive burden of a legacy or historical cost of the last 50 years like old broadcasters and some studios.”


About Manuel Koch

Manuel Koch from German business and consumer news network Inside Wirtschaft

About Tobias Jaeger

Tobias Jaeger, Managing Partner of family office AXIOM Venture Capital

Media CFO

Stories from the frontlines of finance, strategy, business affairs, and legal in the global media & entertainment industry.

Tobias Jaeger

Written by

Entertainment investment banker turned CFO at Colibri Studios. Proud father and husband. Love all things media & entertainment industry, finance, and aviation.

Media CFO

Media CFO

Stories from the frontlines of finance, strategy, business affairs, and legal in the global media & entertainment industry.