Monetizing Your Newsletter

Tobin Slaven
TobinSlaven
Published in
2 min readApr 9, 2018

This post [Part 2 of 5] is the start of a series of stories about the journey from no list, no revenue, and likely, no belief — to the promised land of reliable, predictable income from your list. It was first published on Facebook.

Screenshot from our recent Messenger conversation

😱😱 This is really cool, and I just had to share it;

After less than 2 months of working together and delivering their new weekly newsletter (The Influencer Marketing Insider), Stef and Scott were able to hit five figures in new income, after making some slight adjustments to their offer.

This was after previously getting zero sales with their high-ticket coaching program (both Stef and Scott are big-time social influencers who make their living with 500k+ audiences on Instagram 🤩). Even though they have big audiences for their foodie empires, their email list for social influencers is still relatively small (less than 4,000).

It is a privilege to work with them, because unlike a lot of “experts” selling coaching programs, both Scott and Stef walk the walk — having built big audiences, deep engagement each day, and corralling sponsored campaigns to make it a real business. For example, Stef and her family just came back from a week at Disney and paid for by sponsors.

👉What’s so awesome about their latest launch, is it shows how nurturing real relationships (the newsletter) and aligning the right offer to the right people — will produce new levels of revenue, and much faster than you think.

In fact, they were skeptical at first. But we made those “deposits” I talk about, with their audience… and then we made some slight shifts in how the offer for their new program was being offered. The results speak for themselves.

I am super proud of Stefani and Scott! And honored to be working with them. ❤️❤️

And the best part is — they are not just selling their training. They are offering hands-on mentorship for a select number of people, so you know the quality is super high and people are going to see results. This launch is just the start of what you will be seeing from them!!

📲 If you want more impact on Instagram for your business, or want to build a business as a social influencer, hit me up in the comments and I will make sure you get connected with them for more info.

🎁 Oh… and one more thing: you MIGHT be thinking, what if I don’t have a list… or what if I don’t have a product/service yet to sell…

Right? Feels like both of those would be non-starters? Except they’re not. Watch for the next post (#3) to see what I mean 😉

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Tobin Slaven
TobinSlaven

Mild mannered digital marketer by day; First World Freedom Fighter by night; In search of fellow solopreneurs side projects, and secondary incomes.